{"id":1046,"date":"2026-09-30T20:00:29","date_gmt":"2026-09-30T17:00:29","guid":{"rendered":"https:\/\/sigorta.nesiblog.com\/?p=1046"},"modified":"2026-09-30T20:00:29","modified_gmt":"2026-09-30T17:00:29","slug":"sadece-urun-sunmuyoruz-tarimsal-uretimin-surdurulebilirligine-katki-yapiyoruz","status":"publish","type":"post","link":"https:\/\/sigorta.nesiblog.com\/?p=1046","title":{"rendered":"\u201cSadece \u00fcr\u00fcn sunmuyoruz; tar\u0131msal \u00fcretimin s\u00fcrd\u00fcr\u00fclebilirli\u011fine katk\u0131 yap\u0131yoruz\u201d"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong>Bereket Sigorta\u2019n\u0131n geni\u015f bir ekosistemin par\u00e7as\u0131 oldu\u011funu belirten Bereket Sigorta Grubu Genel M\u00fcd\u00fcr\u00fc Faruk G\u00f6k\u00e7en,  \u201cTar\u0131m sigortac\u0131l\u0131\u011f\u0131ndaki deneyimimizi yaln\u0131zca bir \u00fcr\u00fcn grubu olarak de\u011fil, tar\u0131msal \u00fcretimin s\u00fcrd\u00fcr\u00fclebilirli\u011fine katk\u0131 sa\u011flayan stratejik bir uzmanl\u0131k alan\u0131 olarak g\u00f6r\u00fcyoruz\u201d diyor.<\/strong><\/h4>\n<p class=\"wp-block-paragraph\"><strong>S\u0130GORTAMEDYA \u00d6ZEL<\/strong><\/p>\n<p class=\"wp-block-paragraph\">T\u00fcrkiye\u2019de devlet destekli tar\u0131m sigortalar\u0131, 20 y\u0131l\u0131 geride b\u0131rakt\u0131. 2006 y\u0131l\u0131n\u0131n haziran ay\u0131nda TARS\u0130M\u2019in (Tar\u0131m Sigortalar\u0131 Havuzu) faaliyete ge\u00e7mesinin ard\u0131ndan \u2018bitkisel \u00fcr\u00fcn ve hayvan sigortalar\u0131\u2019nda ba\u015flayan ve zamanla kapsam\u0131 geni\u015fleyen devlet destekli tar\u0131m sigortalar\u0131 bug\u00fcne kadar \u00e7ok say\u0131da \u00fcretici ve \u00e7ift\u00e7iye de g\u00fcvence sa\u011flad\u0131. T\u00fcrkiye\u2019de tar\u0131m sigortalar\u0131 deyince ilk akla gelen \u015firketlerin ba\u015f\u0131nda da Bereket Sigorta geliyor. Bereket Sigorta, T\u00fcrkiye Sigorta\u2019n\u0131n ard\u0131ndan prim \u00fcretimi ve pazar pay\u0131 itibar\u0131yla sekt\u00f6rde 2\u2019nci en b\u00fcy\u00fck \u015firket konumunda. Biz de Hayat\u0131m\u0131z Sigortal\u0131 Dergisi olarak bu ayki kapa\u011f\u0131m\u0131zda Bereket Sigorta Grubu Genel M\u00fcd\u00fcr\u00fc Faruk G\u00f6k\u00e7en\u2019e yer verdik. G\u00f6k\u00e7en ile Bereket Sigorta, Bereket Emeklilik ve sekt\u00f6r \u00fczerine keyifli bir r\u00f6portaj ger\u00e7ekle\u015ftirdik. R\u00f6portaj\u0131m\u0131zda,  tar\u0131m sigortalar\u0131 da \u00f6nemli bir yer kaplad\u0131. G\u00f6k\u00e7en \u00f6ncelikle, hayat d\u0131\u015f\u0131 prim \u00fcretiminde en b\u00fcy\u00fck paya sahip tar\u0131m sigortalar\u0131n\u0131n, Bereket Sigorta Grubu i\u00e7in di\u011fer bran\u015flardan biraz daha farkl\u0131 bir anlam ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. \u015eirketin, T\u00fcrkiye Tar\u0131m Kredi Kooperatifleri\u2019nin i\u015ftiraki olmas\u0131n\u0131n, \u00e7ift\u00e7ilerle do\u011frudan temas halinde olan geni\u015f bir ekosistemin par\u00e7as\u0131 olmalar\u0131n\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ifade eden G\u00f6k\u00e7en, \u201cBu nedenle, tar\u0131m sigortac\u0131l\u0131\u011f\u0131ndaki deneyimimizi yaln\u0131zca bir \u00fcr\u00fcn grubu olarak de\u011fil, tar\u0131msal \u00fcretimin s\u00fcrd\u00fcr\u00fclebilirli\u011fine katk\u0131 sa\u011flayan stratejik bir uzmanl\u0131k alan\u0131 olarak g\u00f6r\u00fcyoruz\u201d diyor. <\/p>\n<h4 class=\"wp-block-heading\"><strong>M\u00fchendislik ve yang\u0131n bran\u015flar\u0131nda <span>pazar pay\u0131m\u0131z\u0131 art\u0131rmay\u0131 hedefledik<\/span><\/strong><\/h4>\n<p class=\"wp-block-paragraph\">G\u00f6k\u00e7en\u2019den \u00f6\u011frendi\u011fimize g\u00f6re, \u015firketin iddial\u0131 oldu\u011fu bran\u015flar sadece tar\u0131m sigortalar\u0131 ile s\u0131n\u0131rl\u0131 de\u011fil. \u015eirket hayat d\u0131\u015f\u0131nda farkl\u0131 bran\u015flarda da b\u00fcy\u00fcmeyi hedefliyor. G\u00f6k\u00e7en, \u015firketin lokomotif bran\u015flar\u0131 ve b\u00fcy\u00fcmek istedi\u011fi bran\u015flar ile ilgili \u015fu bilgileri payla\u015f\u0131yor: \u201cBizim i\u00e7in lokomotif bran\u015f kavram\u0131 yaln\u0131zca bug\u00fcn en y\u00fcksek \u00fcretimi ger\u00e7ekle\u015ftirdi\u011fimiz alanlar\u0131 ifade etmiyor. Ayn\u0131 zamanda gelecekte b\u00fcy\u00fcme potansiyeli g\u00f6rd\u00fc\u011f\u00fcm\u00fcz, uzmanl\u0131\u011f\u0131m\u0131z\u0131 farkl\u0131la\u015ft\u0131rabildi\u011fimiz ve sigortal\u0131lar\u0131m\u0131za daha fazla de\u011fer sunabildi\u011fimiz bran\u015flar\u0131 da kaps\u0131yor. Bu nedenle mevcut g\u00fc\u00e7l\u00fc alanlar\u0131m\u0131z\u0131 korurken, \u00fcr\u00fcn ve portf\u00f6y \u00e7e\u015fitlili\u011fimizi de geli\u015ftirmeye devam ediyoruz. S\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme vizyonumuz \u00e7er\u00e7evesinde m\u00fchendislik bran\u015f\u0131nda leasing ve in\u015faat \u00fcr\u00fcnleriyle, yang\u0131n bran\u015f\u0131nda ise KOB\u0130 ve konut \u00fcr\u00fcnleriyle pazar pay\u0131m\u0131z\u0131 art\u0131rmay\u0131 hedefliyoruz. Kat\u0131l\u0131m esasl\u0131 sigortac\u0131l\u0131\u011f\u0131n lideri ve sigorta teknolojilerinde referans g\u00f6sterilen bir kurum olarak konumlanma y\u00f6n\u00fcnde dijital d\u00f6n\u00fc\u015f\u00fcm, i\u015f ortakl\u0131klar\u0131 ve insan kayna\u011f\u0131m\u0131za yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mlar\u0131 kararl\u0131l\u0131kla s\u00fcrd\u00fcrece\u011fiz.\u201d <\/p>\n<h4 class=\"wp-block-heading\"><strong>2026 sonunda 30 milyar TL prim \u00fcretimi hedefliyoruz<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">G\u00f6k\u00e7en, y\u0131l\u0131n 2\u2019nci yar\u0131s\u0131 ile ilgili beklentileri ve y\u0131lsonu hedefleri konusunda ise \u015funlar\u0131 s\u00f6yl\u00fcyor: \u201cY\u0131l\u0131n ikinci yar\u0131s\u0131 da k\u00e2rl\u0131l\u0131\u011fa katk\u0131 sa\u011flayacak proje, yat\u0131r\u0131m ve iyile\u015ftirmelere odakland\u0131\u011f\u0131m\u0131z bir d\u00f6nem olacak. K\u00e2rl\u0131l\u0131k taraf\u0131nda bizim i\u00e7in temel kriter, elde edilen prim \u00fcretiminin sa\u011fl\u0131kl\u0131 bir teknik yap\u0131yla desteklenmesi. Bu nedenle risk se\u00e7imi, fiyatlama disiplini, hasar y\u00f6netimi ve operasyonel verimlilik ba\u015fl\u0131klar\u0131n\u0131 birlikte y\u00f6netiyoruz. Dolay\u0131s\u0131yla y\u0131lsonunda ula\u015fmak istedi\u011fimiz tablo; sadece daha y\u00fcksek bir prim \u00fcretimi de\u011fil, ayn\u0131 zamanda g\u00fc\u00e7l\u00fc teknik sonu\u00e7larla desteklenen, sermaye yap\u0131s\u0131n\u0131 daha da sa\u011flamla\u015ft\u0131ran ve s\u00fcrd\u00fcr\u00fclebilir k\u00e2rl\u0131l\u0131k \u00fcreten bir finansal performans. 2026\u2019y\u0131 bu a\u00e7\u0131dan grubumuzun finansal performans\u0131nda yeni bir seviyeye ge\u00e7i\u015f y\u0131l\u0131 olarak g\u00f6r\u00fcyoruz. T\u00fcm bu geli\u015fmeler oda\u011f\u0131nda 2026 y\u0131l\u0131nda enflasyon \u00fczerinde bir b\u00fcy\u00fcme rasyosu ile yakla\u015f\u0131k 30 milyar TL band\u0131nda prim \u00fcretimi ger\u00e7ekle\u015ftirmeyi hedefliyoruz. Prim \u00fcretimi ile birlikte vergi \u00f6ncesi k\u00e2r\u0131n2,5 milyar TL, teknik k\u00e2r\u0131n ise 2 milyar TL seviyesinde ger\u00e7ekle\u015fmesini hedefliyoruz.\u201d<\/p>\n<h4 class=\"wp-block-heading\"><strong>G\u00fc\u00e7l\u00fc ve yayg\u0131n da\u011f\u0131t\u0131m a\u011f\u0131m\u0131z,stratejik g\u00fcc\u00fcm\u00fcz\u00fc olu\u015fturuyor<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">G\u00f6k\u00e7en, Bereket Sigorta Grubu\u2019nun da\u011f\u0131t\u0131m kanallar\u0131 hakk\u0131nda da \u015fu bilgileri veriyor: \u201cBereket Sigorta Grubu olarak g\u00fc\u00e7l\u00fc ve yayg\u0131n bir da\u011f\u0131t\u0131m a\u011f\u0131na sahip olmay\u0131 yaln\u0131zca \u00fcr\u00fcnlerimizi m\u00fc\u015fterilerimize ula\u015ft\u0131ran bir yap\u0131 olarak de\u011fil, m\u00fc\u015fterilerimizi ve ihtiya\u00e7lar\u0131n\u0131 daha yak\u0131ndan tan\u0131mam\u0131z\u0131 sa\u011flayan stratejik bir g\u00fc\u00e7 olarak de\u011ferlendiriyoruz. 3 bin 400\u2019\u00fca\u015fk\u0131n da\u011f\u0131t\u0131m kanal\u0131m\u0131zla T\u00fcrkiye\u2019nin farkl\u0131 b\u00f6lgelerinde ve farkl\u0131 m\u00fc\u015fteri segmentlerinde geni\u015f bir eri\u015fim g\u00fcc\u00fcne sahibiz. 2026 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda zorunlu bran\u015flar hari\u00e7 prim \u00fcretiminde ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re acente kanal\u0131m\u0131zda y\u00fczde 53 ve bankas\u00fcrans kanal\u0131m\u0131zda y\u00fczde 25 oran\u0131nda g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme performanslar\u0131 ger\u00e7ekle\u015ftirdik. Acente kanal\u0131nda \u00f6nceli\u011fimiz, i\u015f ortaklar\u0131m\u0131z\u0131n sat\u0131\u015f ve operasyon s\u00fcre\u00e7lerini m\u00fcmk\u00fcn oldu\u011funca kolayla\u015ft\u0131rmak. Bu nedenle acentelerimizin tekliften poli\u00e7ele\u015fmeye, m\u00fc\u015fteri i\u015flemlerinden hasar s\u00fcre\u00e7lerine kadar ihtiya\u00e7 duydu\u011fu ad\u0131mlar\u0131 dijital ekranlar \u00fczerinden daha h\u0131zl\u0131 ger\u00e7ekle\u015ftirebilmesine y\u00f6nelik geli\u015ftirmeler yap\u0131yoruz.\u201d <\/p>\n<h4 class=\"wp-block-heading\"><strong>Banka m\u0131, acente mi?, dijital mi?<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Bereket Sigorta Genel M\u00fcd\u00fcr\u00fc Faruk G\u00f6k\u00e7en, Bereeket Sigorta Grubu olarak \u00f6n\u00fcm\u00fczdeki d\u00f6nemde hangi da\u011f\u0131t\u0131m kanal\u0131na \u00f6ncelik verecekleri konusunda \u015fu g\u00f6r\u00fc\u015fleri payla\u015f\u0131yor: \u201cDijital b\u00fcy\u00fcmeyi yaln\u0131zca hacim odakl\u0131 de\u011fil, do\u011fru m\u00fc\u015fteriye, do\u011fru \u00fcr\u00fcn\u00fc, do\u011fru zamanda ve daha kolay bir deneyimle sunabilme yakla\u015f\u0131m\u0131yla ele al\u0131yoruz. Dolay\u0131s\u0131yla bizim i\u00e7in b\u00fcy\u00fcme stratejisinin temelinde \u2018banka m\u0131, acente mi, dijital mi?\u2019 sorusundan ziyade, m\u00fc\u015fterinin ihtiyac\u0131na g\u00f6re do\u011fru kanal\u0131n do\u011fru teknolojiyle bulu\u015fturulmas\u0131 var. Acente kanal\u0131n\u0131 dijital ara\u00e7larla g\u00fc\u00e7lendiriyor, bankas\u00fcrans taraf\u0131nda entegrasyonlar\u0131m\u0131z\u0131 derinle\u015ftiriyor, dijital kanallarda ise m\u00fc\u015fterinin kendi i\u015flemlerini kolayl\u0131kla y\u00f6netebilece\u011fi bir deneyim olu\u015fturuyoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de bu 3 yap\u0131n\u0131n birbirinden beslenmesini sa\u011flayarak hem eri\u015fimimizi hem de hizmet kalitemizi geli\u015ftirmeyi hedefliyoruz.\u201d<\/p>\n<h4 class=\"wp-block-heading\"><strong>BES\u2019te fon y\u00f6netimindeki yetkinli\u011fimizi  \u0130leriye ta\u015f\u0131yacak \u00f6nemli bir ad\u0131m at\u0131yoruz<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Faruk G\u00f6k\u00e7en, Bereket Sigorta yan\u0131nda Bereket Emeklilik Genel M\u00fcd\u00fcr\u00fc olarak da g\u00f6rev yap\u0131yor. R\u00f6portaj\u0131m\u0131z\u0131n sonunda Bireysel Emeklilik Sistemi (BES) ve \u015firketin bu alandaki \u00e7al\u0131\u015fmalar\u0131 ile ilgili g\u00f6r\u00fc\u015flerini ald\u0131\u011f\u0131m\u0131z G\u00f6k\u00e7en, \u015fu de\u011ferlendirmelerde bulunuyor:  \u201cBireysel Emeklilik Sistemi ve hayat sigortalar\u0131 da ya\u015flanan n\u00fcfusa y\u00f6nelik finansal g\u00fcvence mekanizmalar\u0131n\u0131n ba\u015f\u0131nda geliyor. Bireysel emeklilik bran\u015f\u0131nda da i\u015f orta\u011f\u0131m\u0131z olan T\u00fcrkiye Finans Kat\u0131l\u0131m Bankas\u0131 ile birlikte m\u00fc\u015fterilerimizin bireysel emeklilik s\u00f6zle\u015fmelerine dair b\u00fct\u00fcn ihtiya\u00e7lar\u0131n\u0131 u\u00e7tan uca, kolayl\u0131kla ve en h\u0131zl\u0131 \u015fekilde Bereket Mobil uygulamas\u0131 \u00fczerinden kar\u015f\u0131l\u0131yoruz. M\u00fc\u015fterilerimiz Bereket Mobil uygulamas\u0131 \u00fczerinden, kendileri ve\/veya 18 ya\u015f alt\u0131ndaki \u00e7ocuklar\u0131 i\u00e7in Bireysel Emeklilik Sistemi\u2019ne 1 dakikan\u0131n alt\u0131nda s\u00fcrelerde dahil olabilirken, de\u011fi\u015fen piyasa ko\u015fullar\u0131na g\u00f6re bireysel emeklilik s\u00f6zle\u015fmelerinin fon da\u011f\u0131l\u0131m\u0131n\u0131 de\u011fi\u015ftirerek birikimlerini y\u00f6netebiliyor, d\u00fczenli \u00f6deme tutarlar\u0131n\u0131 diledikleri zaman g\u00fcncelleyerek ek katk\u0131 pay\u0131 yat\u0131rabiliyor ve s\u00f6zle\u015fmelerine dair b\u00fct\u00fcn detaylara eri\u015ferek ihtiya\u00e7 duyacaklar\u0131 i\u015flemleri ger\u00e7ekle\u015ftirebiliyor. Sekt\u00f6r olarak da uzun vadeli tasarruf al\u0131\u015fkanl\u0131\u011f\u0131n\u0131n yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 ve bireylerin ileri ya\u015f d\u00f6nemlerinde gelir g\u00fcvencesinin g\u00fc\u00e7lendirilmesi amac\u0131yla \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcr\u00fcyoruz. Ayn\u0131 zamanda fon y\u00f6netimi alan\u0131ndaki oda\u011f\u0131m\u0131z\u0131 ve yetkinli\u011fimizi daha da ileri ta\u015f\u0131yacak \u00f6nemli bir ad\u0131m at\u0131yoruz. Bu yeni yap\u0131lanmaya ili\u015fkin detaylar\u0131 \u00e7ok yak\u0131nda kat\u0131l\u0131mc\u0131lar\u0131m\u0131zla ve payda\u015flar\u0131m\u0131zla payla\u015faca\u011f\u0131z.\u201d<\/p>\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fsigortamedya.com.tr%2Fsadece-urun-sunmuyoruz-tarimsal-uretimin-surdurulebilirligine-katki-yapiyoruz%2F&amp;via=sigortamedya\" class=\"twitter-share-button\">Tweet<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Bereket Sigorta\u2019n\u0131n geni\u015f bir ekosistemin par\u00e7as\u0131 oldu\u011funu belirten Bereket Sigorta Grubu Genel M\u00fcd\u00fcr\u00fc Faruk G\u00f6k\u00e7en, \u201cTar\u0131m sigortac\u0131l\u0131\u011f\u0131ndaki deneyimimizi yaln\u0131zca bir \u00fcr\u00fcn grubu olarak de\u011fil, tar\u0131msal \u00fcretimin s\u00fcrd\u00fcr\u00fclebilirli\u011fine katk\u0131 sa\u011flayan stratejik bir uzmanl\u0131k alan\u0131 olarak g\u00f6r\u00fcyoruz\u201d diyor. S\u0130GORTAMEDYA \u00d6ZEL T\u00fcrkiye\u2019de devlet<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1046","post","type-post","status-publish","format-standard","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/1046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1046"}],"version-history":[{"count":0,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/1046\/revisions"}],"wp:attachment":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}