{"id":1086,"date":"2026-10-09T11:38:35","date_gmt":"2026-10-09T08:38:35","guid":{"rendered":"https:\/\/sigorta.nesiblog.com\/?p=1086"},"modified":"2026-10-09T11:38:35","modified_gmt":"2026-10-09T08:38:35","slug":"bnp-paribas-cardiften-ihtiyaca-uygun-sigortacilik","status":"publish","type":"post","link":"https:\/\/sigorta.nesiblog.com\/?p=1086","title":{"rendered":"BNP Paribas Cardif\u2019ten ihtiyaca uygun sigortac\u0131l\u0131k"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong>BNP Paribas Cardif T\u00fcrkiye Banka Sigortac\u0131l\u0131\u011f\u0131 ve Acente Sigortac\u0131l\u0131\u011f\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 G\u00f6khan Serts\u00f6z, sigortac\u0131l\u0131\u011f\u0131n geli\u015fiminde m\u00fc\u015fteri ihtiyac\u0131n\u0131 do\u011fru anlaman\u0131n ve uygun \u00e7\u00f6z\u00fcm\u00fc do\u011fru zamanda, do\u011fru kanaldan sunman\u0131n belirleyici olaca\u011f\u0131n\u0131 s\u00f6yledi. Serts\u00f6z, T\u00fcrkiye\u2019de t\u00fcketicilerin y\u00fczde 80\u2019den fazlas\u0131n\u0131n sigorta \u00e7\u00f6z\u00fcmlerine eri\u015fimde zorluk ya\u015fad\u0131\u011f\u0131n\u0131 belirterek, sade \u00fcr\u00fcn tasar\u0131m\u0131 ve a\u00e7\u0131k ileti\u015fimin \u00f6nemine dikkat \u00e7ekti.<\/strong><\/h4>\n<p class=\"wp-block-paragraph\"><strong>BNP Paribas Cardif T\u00fcrkiye Banka Sigortac\u0131l\u0131\u011f\u0131 ve Acente Sigortac\u0131l\u0131\u011f\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 G\u00f6khan Serts\u00f6z,<\/strong> de\u011fi\u015fen t\u00fcketici beklentileri, teknolojik geli\u015fmeler ve farkl\u0131la\u015fan riskler do\u011frultusunda sigortac\u0131l\u0131\u011f\u0131n gelece\u011fini de\u011ferlendirdi.<\/p>\n<p class=\"wp-block-paragraph\">Serts\u00f6z, 2026 y\u0131l\u0131nda dijitalle\u015fme, yapay zek\u00e2, ki\u015fiselle\u015ftirilmi\u015f \u00e7\u00f6z\u00fcmler ve m\u00fc\u015fteri deneyiminin sekt\u00f6r g\u00fcndeminde daha fazla yer ald\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n<p class=\"wp-block-paragraph\">\u00d6n\u00fcm\u00fczdeki d\u00f6nemde sekt\u00f6r\u00fcn geli\u015fimini \u00fcr\u00fcn \u00e7e\u015fitlili\u011fiyle birlikte m\u00fc\u015fterinin ihtiyac\u0131n\u0131 do\u011fru anlaman\u0131n belirleyece\u011fini ifade eden Serts\u00f6z, uygun \u00e7\u00f6z\u00fcm\u00fcn do\u011fru zamanda ve do\u011fru kanaldan sunulmas\u0131n\u0131n \u00f6nemini vurgulad\u0131.<\/p>\n<p class=\"wp-block-paragraph\">Veri analiti\u011fi ve yapay zek\u00e2n\u0131n bu alanda \u00f6nemli f\u0131rsatlar sundu\u011funu kaydeden Serts\u00f6z, m\u00fc\u015fterinin ya\u015fam evresi, risk profili ve finansal hedeflerinin birlikte de\u011ferlendirilmesinin daha ki\u015fiselle\u015ftirilmi\u015f sigorta \u00e7\u00f6z\u00fcmlerine imk\u00e2n sa\u011flayabilece\u011fini s\u00f6yledi.<\/p>\n<p class=\"wp-block-paragraph\">Teknolojinin, operasyonel s\u00fcre\u00e7leri h\u0131zland\u0131rman\u0131n yan\u0131 s\u0131ra m\u00fc\u015fteri ihtiyac\u0131n\u0131 anlamaya hizmet eden stratejik bir unsur haline geldi\u011fini belirtti.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Kesintisiz m\u00fc\u015fteri deneyimi<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Dijitalle\u015fmenin sigorta sat\u0131n alma s\u00fcrecinin tamam\u0131n\u0131 kapsayan bir yakla\u015f\u0131mla ele al\u0131nmas\u0131 gerekti\u011fini ifade eden Serts\u00f6z; ihtiyac\u0131n belirlenmesi, \u00fcr\u00fcn se\u00e7imi, sat\u0131n alma, poli\u00e7e y\u00f6netimi, bilgilendirme, hasar ve tazminat s\u00fcre\u00e7leri ile sonras\u0131ndaki hizmetlerin b\u00fct\u00fcnsel bir deneyim olu\u015fturdu\u011funu s\u00f6yledi.<\/p>\n<p class=\"wp-block-paragraph\"><strong>BNP Paribas Cardif T\u00fcrkiye<\/strong>\u2019nin<strong> \u201csigortay\u0131 daha eri\u015filebilir hale getirme\u201d <\/strong>misyonu do\u011frultusunda geli\u015ftirdi\u011fi dijital kanallara de\u011finen Serts\u00f6z, \u015funlar\u0131 kaydetti:<br \/>\u201ce-\u015eube ve CepteCardif gibi dijital kanallar\u0131m\u0131zla m\u00fc\u015fterilerimizin BES ve Ailem G\u00fcvende \u00fcr\u00fcnlerimize online eri\u015fimini sa\u011fl\u0131yor, \u00fcr\u00fcnlerimizdeki hasar s\u00fcre\u00e7lerini de bu deneyimin bir par\u00e7as\u0131 olarak ele al\u0131yoruz. Buradaki temel yakla\u015f\u0131m\u0131m\u0131z, farkl\u0131 temas noktalar\u0131n\u0131n birbirinden ba\u011f\u0131ms\u0131z \u00e7al\u0131\u015ft\u0131\u011f\u0131 bir yap\u0131 yerine, m\u00fc\u015fterinin ihtiyac\u0131na g\u00f6re kanallar aras\u0131nda kesintisiz ilerleyebildi\u011fi bir deneyim olu\u015fturmak.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Serts\u00f6z, dijitalle\u015fmenin de\u011ferini s\u00fcre\u00e7leri h\u0131zland\u0131rman\u0131n yan\u0131nda m\u00fc\u015fterinin sigortayla kurdu\u011fu ili\u015fkiyi kolayla\u015ft\u0131rmas\u0131nda ve g\u00fc\u00e7lendirmesinde g\u00f6rd\u00fcklerini belirtti. Teknolojinin m\u00fc\u015fteri deneyiminin merkezinde konumlanmas\u0131n\u0131n sekt\u00f6r\u00fcn gelece\u011fi a\u00e7\u0131s\u0131ndan temel bir gereklilik haline geldi\u011fini ifade etti.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Koruma ve birikim dengesi<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">T\u00fcketicilerin finansal planlama ihtiya\u00e7lar\u0131n\u0131n de\u011fi\u015fti\u011fini belirten Serts\u00f6z, sigortan\u0131n uzun vadeli finansal planlaman\u0131n bir par\u00e7as\u0131 olarak de\u011ferlendirilmesinin giderek \u00f6nem kazand\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n<p class=\"wp-block-paragraph\">Kredi ba\u011flant\u0131l\u0131 ve kredi ba\u011flant\u0131s\u0131z hayat sigortalar\u0131, prim iadeli \u00fcr\u00fcnler ve BES\u2019in farkl\u0131 ya\u015fam evrelerinde ortaya \u00e7\u0131kan ihtiya\u00e7lara yan\u0131t verebilecek se\u00e7enekler sundu\u011funu kaydetti. Ekonomik belirsizliklerin artt\u0131\u011f\u0131 d\u00f6nemlerde korunma ve gelece\u011fe y\u00f6nelik birikim ihtiya\u00e7lar\u0131n\u0131n birlikte de\u011ferlendirilmesinin, \u00fcr\u00fcn geli\u015ftirme yakla\u015f\u0131m\u0131n\u0131 da \u015fekillendirmesi gerekti\u011fini ifade etti.<\/p>\n<p class=\"wp-block-paragraph\">Serts\u00f6z, \u201cBurada \u00f6nemli olan daha fazla \u00fcr\u00fcn \u00fcretmek de\u011fil, do\u011fru ihtiyaca do\u011fru \u00e7\u00f6z\u00fcm\u00fc sunabilmek. \u00dcr\u00fcn tasar\u0131m\u0131n\u0131n merkezine m\u00fc\u015fterinin ger\u00e7ek ihtiyac\u0131n\u0131 koymak, sigortac\u0131l\u0131\u011f\u0131n gelece\u011finde rekabetin de \u00f6nemli unsurlar\u0131ndan biri olacak\u201d dedi.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Eri\u015fimin \u00f6n\u00fcndeki engeller<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Serts\u00f6z, BNP Paribas Cardif\u2019in 2024 y\u0131l\u0131nda 21 \u00fclkede 21 bin ki\u015finin kat\u0131l\u0131m\u0131yla yapt\u0131\u011f\u0131 \u201cProtect &amp; Project Oneself (Kendini Koruma ve Planlama)\u201d ara\u015ft\u0131rmas\u0131n\u0131n eri\u015filebilirlik konusunda dikkat \u00e7ekici bulgular ortaya koydu\u011funu belirtti.<\/p>\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rmaya g\u00f6re T\u00fcrkiye\u2019de t\u00fcketicilerin y\u00fczde 80\u2019den fazlas\u0131n\u0131n sigorta \u00e7\u00f6z\u00fcmlerine eri\u015fimde zorluk ya\u015fad\u0131\u011f\u0131n\u0131, neredeyse yar\u0131s\u0131n\u0131n ise bu zorluklar nedeniyle sigorta \u00e7\u00f6z\u00fcm\u00fc almaktan vazge\u00e7ti\u011fini aktard\u0131. T\u00fcketicilerin \u00fcr\u00fcnlerin kapsam\u0131, istisnalar\u0131 ve sahip olma ko\u015fullar\u0131 hakk\u0131nda daha fazla netlik bekledi\u011fini s\u00f6yledi.<\/p>\n<p class=\"wp-block-paragraph\">Eri\u015filebilirli\u011fin fiziksel veya dijital kanallara ula\u015fman\u0131n yan\u0131nda \u00fcr\u00fcn\u00fc anlayabilmeyi, ihtiya\u00e7larla ili\u015fkilendirebilmeyi ve s\u00fcre\u00e7leri sade bi\u00e7imde y\u00f6netebilmeyi de kapsad\u0131\u011f\u0131n\u0131 vurgulayan Serts\u00f6z, sade \u00fcr\u00fcn tasar\u0131m\u0131n\u0131n, a\u00e7\u0131k ileti\u015fimin ve ihtiyaca y\u00f6nelik y\u00f6nlendirmenin teknolojik yat\u0131r\u0131mlar kadar \u00f6nemli oldu\u011funu belirtti.<\/p>\n<p class=\"wp-block-paragraph\">Sigortac\u0131l\u0131\u011f\u0131n daha geni\u015f kitlelere ula\u015fmas\u0131 i\u00e7in teknoloji ve sadeli\u011fin, dijitalle\u015fme ve g\u00fcven ili\u015fkisinin birlikte ele al\u0131nmas\u0131 gerekti\u011fini kaydetti.<\/p>\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fsigortamedya.com.tr%2Fbnp-paribas-cardiften-ihtiyaca-uygun-sigortacilik%2F&amp;via=sigortamedya\" class=\"twitter-share-button\">Tweet<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>BNP Paribas Cardif T\u00fcrkiye Banka Sigortac\u0131l\u0131\u011f\u0131 ve Acente Sigortac\u0131l\u0131\u011f\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 G\u00f6khan Serts\u00f6z, sigortac\u0131l\u0131\u011f\u0131n geli\u015fiminde m\u00fc\u015fteri ihtiyac\u0131n\u0131 do\u011fru anlaman\u0131n ve uygun \u00e7\u00f6z\u00fcm\u00fc do\u011fru zamanda, do\u011fru kanaldan sunman\u0131n belirleyici olaca\u011f\u0131n\u0131 s\u00f6yledi. Serts\u00f6z, T\u00fcrkiye\u2019de t\u00fcketicilerin y\u00fczde 80\u2019den fazlas\u0131n\u0131n sigorta \u00e7\u00f6z\u00fcmlerine eri\u015fimde<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1086","post","type-post","status-publish","format-standard","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/1086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1086"}],"version-history":[{"count":0,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/1086\/revisions"}],"wp:attachment":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}