{"id":1200,"date":"2026-11-03T17:57:23","date_gmt":"2026-11-03T14:57:23","guid":{"rendered":"https:\/\/sigorta.nesiblog.com\/?p=1200"},"modified":"2026-11-03T17:57:23","modified_gmt":"2026-11-03T14:57:23","slug":"axa-turkiye-acenteleriyle-yeni-donem-buyume-hedeflerine-odaklandi","status":"publish","type":"post","link":"https:\/\/sigorta.nesiblog.com\/?p=1200","title":{"rendered":"AXA T\u00fcrkiye, acenteleriyle yeni d\u00f6nem b\u00fcy\u00fcme hedeflerine odakland\u0131"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong>AXA T\u00fcrkiye, 3 Kas\u0131m\u2019da Atat\u00fcrk K\u00fclt\u00fcr Merkezi\u2019nde bini a\u015fk\u0131n acentesiyle bulu\u015farak ilk dokuz ayl\u0131k sonu\u00e7lar\u0131n\u0131 ve yeni d\u00f6nem \u00f6nceliklerini de\u011ferlendirdi. Prim \u00fcretimini y\u00fczde 34,8 art\u0131rarak 79,5 milyar TL\u2019ye ula\u015ft\u0131ran \u015firket, \u201cS\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme ve Dayan\u0131kl\u0131 Gelecek\u201d yakla\u015f\u0131m\u0131yla m\u00fc\u015fteri deneyimini, acente i\u015f ortakl\u0131\u011f\u0131n\u0131 ve \u00f6nleyici sigortac\u0131l\u0131\u011f\u0131 b\u00fcy\u00fcme stratejisinin merkezine yerle\u015ftiriyor.<\/strong><\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"570\" src=\"https:\/\/sigortamedya.com.tr\/wp-content\/uploads\/2026\/11\/1793707103_3_kas__m_3.JPG-1-855x570.jpeg\" alt=\"\" class=\"wp-image-133722\" \/><\/figure>\n<p class=\"wp-block-paragraph\"><strong>AXA T\u00fcrkiye<\/strong>, 3 Kas\u0131m\u2019da<strong> Atat\u00fcrk K\u00fclt\u00fcr Merkezi\u2019<\/strong>nde d\u00fczenledi\u011fi acente bulu\u015fmas\u0131nda finansal performans\u0131n\u0131 ve gelece\u011fe y\u00f6nelik yol haritas\u0131n\u0131 ele ald\u0131. Bini a\u015fk\u0131n acentenin kat\u0131ld\u0131\u011f\u0131 toplant\u0131da, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeyi acentelerin geli\u015fimi, m\u00fc\u015fterilere sunulan de\u011fer, teknoloji ve toplumsal dayan\u0131kl\u0131l\u0131kla birlikte de\u011ferlendiren yeni d\u00f6nem yakla\u015f\u0131m\u0131 aktar\u0131ld\u0131.<\/p>\n<p class=\"wp-block-paragraph\">AXA Grup\u2019un 2027\u20132029 d\u00f6nemini kapsayan \u201cGrowing Forward\u201d stratejik plan\u0131, T\u00fcrkiye\u2019de \u201cS\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme ve Dayan\u0131kl\u0131 Gelecek\u201d yakla\u015f\u0131m\u0131yla uygulan\u0131yor. <\/p>\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri g\u00fcveni, rekabet\u00e7ilik, yapay zek\u00e2 ile verimlilik ve gelece\u011fin liderli\u011fi olmak \u00fczere d\u00f6rt temele dayanan strateji; sigortaya eri\u015fimin geni\u015fletilmesini, teknik m\u00fckemmelli\u011fi, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeyi, yapay zek\u00e2n\u0131n de\u011fer zincirinin tamam\u0131nda kullan\u0131m\u0131n\u0131 ve gelece\u011fin risklerine haz\u0131rl\u0131\u011f\u0131 oda\u011f\u0131na al\u0131yor.<\/p>\n<p class=\"wp-block-paragraph\">AXA T\u00fcrkiye, bu stratejiyi Empati G\u00fcvencesi, Adaptif Sigortac\u0131l\u0131k, YAVER Ekosistemi ve kapsay\u0131c\u0131 sigortac\u0131l\u0131k alanlar\u0131ndaki \u00e7al\u0131\u015fmalar\u0131yla hayata ge\u00e7iriyor.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Prim \u00fcretimi y\u00fczde 34,8 b\u00fcy\u00fcd\u00fc<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">AXA T\u00fcrkiye\u2019nin eyl\u00fcl sonu itibar\u0131yla toplam prim \u00fcretimi, y\u00fczde 34,8 art\u0131\u015fla 79,5 milyar TL\u2019ye ula\u015ft\u0131. Y\u00fczde 8,7 pazar pay\u0131yla sekt\u00f6rde \u00fc\u00e7\u00fcnc\u00fc s\u0131rada bulunan \u015firketin sermaye yeterlilik oran\u0131 y\u00fczde 173,2 oldu.<\/p>\n<p class=\"wp-block-paragraph\">\u00d6denmi\u015f sermayesi 5,7 milyar TL olan AXA T\u00fcrkiye\u2019nin aktif m\u00fc\u015fteri say\u0131s\u0131 5,8 milyona, aktif poli\u00e7e say\u0131s\u0131 ise 8,5 milyona \u00e7\u0131kt\u0131. <\/p>\n<p class=\"wp-block-paragraph\">Ayn\u0131 d\u00f6nemde AXA Hayat ve Emeklilik\u2019in emeklilik fon b\u00fcy\u00fckl\u00fc\u011f\u00fc 16,5 milyar TL\u2019ye y\u00fckseldi. Hayat ve ferdi kaza prim \u00fcretimi de y\u00fczde 97 artarak 337 milyon TL\u2019ye ula\u015ft\u0131.<\/p>\n<p class=\"wp-block-paragraph\">YAVER \u00fczerinden 2,3 milyar TL \u00e7apraz sat\u0131\u015f \u00fcretimiAcentelerin m\u00fc\u015fterilerini daha iyi tan\u0131mas\u0131na, ihtiya\u00e7lar\u0131n\u0131 \u00f6ng\u00f6rmesine ve uygun sigorta \u00e7\u00f6z\u00fcmleri sunmas\u0131na yard\u0131mc\u0131 olan yapay zek\u00e2 destekli YAVER Ekosistemi\u2019nin sat\u0131\u015f performans\u0131na katk\u0131s\u0131 da toplant\u0131n\u0131n g\u00fcndemindeydi.<\/p>\n<p class=\"wp-block-paragraph\">YAVER\u2019i i\u015f s\u00fcre\u00e7lerine dahil eden acentelerin sat\u0131\u015f f\u0131rsatlar\u0131n\u0131 daha etkin de\u011ferlendirdi\u011fi ve m\u00fc\u015fterilerine sunduklar\u0131 \u00e7\u00f6z\u00fcmleri \u00e7e\u015fitlendirdi\u011fi belirtildi. <\/p>\n<p class=\"wp-block-paragraph\">Ekosistem \u00fczerinden bireysel ve kurumsal \u00e7apraz sat\u0131\u015flarda toplam 2,3 milyar TL prim \u00fcretildi. Bu tutar\u0131n 800 milyon TL\u2019den fazlas\u0131 bireysel, 1,5 milyar TL\u2019si ise kurumsal \u00e7apraz sat\u0131\u015flardan elde edildi. <\/p>\n<p class=\"wp-block-paragraph\">Sonu\u00e7lar, teknolojiyi acentelerin deneyimi ve m\u00fc\u015fteri bilgisiyle birle\u015ftiren yakla\u015f\u0131m\u0131n b\u00fcy\u00fcmeye katk\u0131s\u0131n\u0131 ortaya koydu.<\/p>\n<h4 class=\"wp-block-heading\"><strong>M\u00fc\u015fteri ihtiya\u00e7lar\u0131 t\u00fcm s\u00fcre\u00e7lere y\u00f6n veriyor<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">AXA T\u00fcrkiye, yeni d\u00f6nemde m\u00fc\u015fterilerinin de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 daha iyi anlamaya ve sigortac\u0131l\u0131k deneyimini t\u00fcm temas noktalar\u0131nda geli\u015ftirmeye odaklan\u0131yor. <\/p>\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri De\u011feri Y\u00f6netimi yakla\u015f\u0131m\u0131yla mevcut \u00fcr\u00fcn ve hizmet kullan\u0131m\u0131n\u0131 gelecekteki ihtiya\u00e7 ve beklentilerle birlikte de\u011ferlendiren \u015firket, elde etti\u011fi i\u00e7g\u00f6r\u00fcleri sat\u0131\u015f, hasar, teknik s\u00fcre\u00e7ler ve m\u00fc\u015fteri hizmetlerinde kullan\u0131yor.<\/p>\n<p class=\"wp-block-paragraph\">Empati G\u00fcvencesi, YAVER Ekosistemi, AXA T\u00fcrkiye mobil uygulamas\u0131 ve sadakat program\u0131yla desteklenen bu yakla\u015f\u0131m; kolay, kesintisiz ve ki\u015fiselle\u015ftirilmi\u015f bir deneyim sunmay\u0131 ama\u00e7l\u0131yor. <\/p>\n<p class=\"wp-block-paragraph\">\u015eirket, m\u00fc\u015fterileriyle g\u00fcnl\u00fck ya\u015famlar\u0131nda daha s\u0131k ve anlaml\u0131 temas kurarak g\u00fcven ve memnuniyete dayal\u0131 uzun vadeli ili\u015fkiler geli\u015ftirmeyi hedefliyor. Finansal korumay\u0131 da riskleri \u00f6ng\u00f6rme ve \u00f6nleme kapasitesiyle tamaml\u0131yor.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"570\" src=\"https:\/\/sigortamedya.com.tr\/wp-content\/uploads\/2026\/11\/1793707098_3_Kas__m2.JPG-1-855x570.jpeg\" alt=\"\" class=\"wp-image-133723\" \/><\/figure>\n<h4 class=\"wp-block-heading\">\u201c<strong>B\u00fcy\u00fcme stratejimizin oda\u011f\u0131na m\u00fc\u015fteriyi koyduk\u201d<\/strong><\/h4>\n<p class=\"wp-block-paragraph\"><strong>AXA T\u00fcrkiye CEO\u2019su Yavuz \u00d6lken<\/strong>, acentelerle kurulan i\u015f ortakl\u0131\u011f\u0131n\u0131n yeni d\u00f6nem hedeflerindeki rol\u00fcne ili\u015fkin olarak \u201cB\u00fcy\u00fcme stratejimizin oda\u011f\u0131na m\u00fc\u015fteriyi koyduk. B\u00fcy\u00fcmeyi; acentelerimizin geli\u015fimi, m\u00fc\u015fterilerimizin hayat\u0131na katt\u0131\u011f\u0131m\u0131z de\u011fer ve toplum i\u00e7in \u00fcstlendi\u011fimiz sorumlulukla birlikte ele al\u0131yoruz. M\u00fc\u015fterilerimizi daha iyi tan\u0131mak, ihtiya\u00e7lar\u0131n\u0131 \u00f6ng\u00f6rmek ve do\u011fru \u00e7\u00f6z\u00fcmleri do\u011fru zamanda sunmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. \u00c7\u00fcnk\u00fc dayan\u0131kl\u0131 gelece\u011fin g\u00fcvencesinin, g\u00fcven ve memnuniyet \u00fczerine kurulan g\u00fc\u00e7l\u00fc bir m\u00fc\u015fteri yolculu\u011fu oldu\u011funa inan\u0131yoruz. Acentelerimizin deneyimini, k\u00fcresel bilgi birikimimizi ve teknolojimizi bu yolculu\u011fun her a\u015famas\u0131nda daha fazla de\u011fer yaratmak i\u00e7in bir araya getiriyoruz\u201d a\u00e7\u0131klamalar\u0131nda bulundu.<\/p>\n<h4 class=\"wp-block-heading\">\u201c<strong>Toplumun dayan\u0131kl\u0131l\u0131k orta\u011f\u0131 olaca\u011f\u0131z\u201d<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">\u0130klim krizi, yapay zek\u00e2, demografik de\u011fi\u015fim ve jeopolitik geli\u015fmelerin birbirini etkileyen riskler yaratt\u0131\u011f\u0131n\u0131 belirten \u00d6lken, \u015f\u00f6yle devam etti:\u201cDayan\u0131kl\u0131 bir gelece\u011fi sigortalamak i\u00e7in adaptif olmal\u0131; de\u011fi\u015fimi do\u011fru okumal\u0131, ihtiya\u00e7lar\u0131 \u00f6ng\u00f6rmeli ve \u00e7\u00f6z\u00fcmlerimizi de\u011fi\u015fen ko\u015fullara g\u00f6re geli\u015ftirmeliyiz. Hasar an\u0131nda verdi\u011fimiz s\u00f6z\u00fc yerine getirme sorumlulu\u011fumuz devam ederken, risk ger\u00e7ekle\u015fmeden \u00f6nce yapabileceklerimize daha fazla odaklan\u0131yoruz. Gelece\u011fin kazanan sigortac\u0131lar\u0131, hasar\u0131 en h\u0131zl\u0131 \u00f6demenin \u00f6tesine ge\u00e7erek hasar\u0131n olu\u015fmas\u0131n\u0131 en fazla \u00f6nleyebilenler olacak. Bilgi birikimimiz, risk uzmanl\u0131\u011f\u0131m\u0131z ve teknolojimizle m\u00fc\u015fterilerimizin haz\u0131rl\u0131k kapasitesini g\u00fc\u00e7lendirmek istiyoruz. AXA T\u00fcrkiye olarak acentelerimizle birlikte toplumun dayan\u0131kl\u0131l\u0131k orta\u011f\u0131 olacak ve sekt\u00f6r\u00fcm\u00fcz\u00fc ileriye ta\u015f\u0131yaca\u011f\u0131z.<\/p>\n<p class=\"wp-block-paragraph\">\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fsigortamedya.com.tr%2Faxa-turkiye-acenteleriyle-yeni-donem-buyume-hedeflerine-odaklandi%2F&amp;via=sigortamedya\" class=\"twitter-share-button\">Tweet<\/a><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>AXA T\u00fcrkiye, 3 Kas\u0131m\u2019da Atat\u00fcrk K\u00fclt\u00fcr Merkezi\u2019nde bini a\u015fk\u0131n acentesiyle bulu\u015farak ilk dokuz ayl\u0131k sonu\u00e7lar\u0131n\u0131 ve yeni d\u00f6nem \u00f6nceliklerini de\u011ferlendirdi. Prim \u00fcretimini y\u00fczde 34,8 art\u0131rarak 79,5 milyar TL\u2019ye ula\u015ft\u0131ran \u015firket, \u201cS\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme ve Dayan\u0131kl\u0131 Gelecek\u201d yakla\u015f\u0131m\u0131yla m\u00fc\u015fteri deneyimini, acente i\u015f<\/p>\n","protected":false},"author":1,"featured_media":1201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/1200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1200"}],"version-history":[{"count":0,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/1200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/media\/1201"}],"wp:attachment":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}