{"id":602,"date":"2026-06-16T13:13:43","date_gmt":"2026-06-16T10:13:43","guid":{"rendered":"https:\/\/sigorta.nesiblog.com\/?p=602"},"modified":"2026-06-16T13:13:43","modified_gmt":"2026-06-16T10:13:43","slug":"turkiye-sigorta-genel-siralamada-28-basamak-yukseldi","status":"publish","type":"post","link":"https:\/\/sigorta.nesiblog.com\/?p=602","title":{"rendered":"T\u00fcrkiye Sigorta genel s\u0131ralamada 28 basamak y\u00fckseldi"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong>T\u00fcrkiye Sigorta, D\u0130R100 Dijital \u0130tibar Raporu\u2019nda sigorta sekt\u00f6r\u00fcndeki liderli\u011fini \u00fcst \u00fcste 3. kez ilan ederken, T\u00fcrkiye\u2019nin en b\u00fcy\u00fck markalar\u0131 aras\u0131nda 21. s\u0131raya yerle\u015fti.<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">T\u00fcrkiye Sigorta, dijital kanallardaki g\u00fc\u00e7l\u00fc performans\u0131n\u0131 ta\u00e7land\u0131rmaya devam ediyor. \u015eirket, 18.45 \u0130leti\u015fim Ajans\u0131 ve Inbusiness dergisi ortakl\u0131\u011f\u0131nda bu y\u0131l 4. kez haz\u0131rlanan \u201cDijital \u0130tibar Raporu\u2019nda (D\u0130R100)\u201d kendi sekt\u00f6r\u00fcn\u00fcn zirvesindeki yerini korudu. T\u00fcrkiye Sigorta, bu ba\u015far\u0131s\u0131n\u0131n yan\u0131 s\u0131ra t\u00fcm sekt\u00f6rleri kapsayan genel s\u0131ralamada da 28 basamak birden y\u00fckselerek dikkat \u00e7ekici bir s\u0131\u00e7rama ger\u00e7ekle\u015ftirdi.<\/p>\n<h4 class=\"wp-block-heading\"><strong>43 Milyon veri analiz edildi<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Sosyal medya ve dijital mecralardaki k\u00fcm\u00fclatif verileri inceleyen 2025 y\u0131l\u0131 raporu, k\u00fcresel medya istihbarat platformu Meltwater arac\u0131l\u0131\u011f\u0131yla haz\u0131rland\u0131. 50 farkl\u0131 sekt\u00f6rden 591 \u015firketin dahil edildi\u011fi ara\u015ft\u0131rmada toplam 43,3 milyon veri masaya yat\u0131r\u0131ld\u0131. Markalar\u0131n dijital itibar skorlar\u0131; toplam sonu\u00e7 say\u0131s\u0131, olumlu\/olumsuz i\u00e7erik oranlar\u0131 ve tahmini eri\u015fim gibi 9 kritik g\u00f6sterge \u00fczerinden hesapland\u0131.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Sekt\u00f6r ortalamas\u0131n\u0131 a\u00e7\u0131k ara geride b\u0131rakt\u0131<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Rapora g\u00f6re sigorta sekt\u00f6r\u00fcn\u00fcn genel dijital itibar skoru ortalamas\u0131 55,62\u2019de kald\u0131. T\u00fcrkiye Sigorta ise <strong>89,90 skor<\/strong> elde ederek \u00fcst \u00fcste 3. kez sekt\u00f6r\u00fcn\u00fcn en itibarl\u0131 markas\u0131 oldu. \u015eirket, 2025 y\u0131l\u0131nda elde etti\u011fi dijital performans verileriyle fark yaratt\u0131.<strong>Toplam Sonu\u00e7 Say\u0131s\u0131 y\u00fczde <\/strong>21,4 art\u0131\u015fla 222 bin seviyesine ula\u015ft\u0131. <strong>Tahmini Eri\u015fim y\u00fczde <\/strong>50,5 b\u00fcy\u00fcme ile 163 milyon ki\u015fiye eri\u015fti.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Dijital g\u00fc\u00e7 sekt\u00f6r s\u0131n\u0131rlar\u0131n\u0131 a\u015farak genel listeye\u00a0ta\u015f\u0131nd\u0131<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">T\u00fcrkiye Sigorta, elde etti\u011fi bu y\u00fcksek metrikler sayesinde sadece sigorta d\u00fcnyas\u0131nda lider kalmad\u0131. T\u00fcrkiye\u2019nin en b\u00fcy\u00fck dev markalar\u0131n\u0131n yar\u0131\u015ft\u0131\u011f\u0131 genel s\u0131ralamada da h\u0131zla y\u00fckselerek <strong>21. s\u0131raya yerle\u015fti.<\/strong> Bu sonu\u00e7, \u015firketin dijital itibar\u0131n\u0131 ve ileti\u015fim g\u00fcc\u00fcn\u00fc finans sekt\u00f6r\u00fc s\u0131n\u0131rlar\u0131n\u0131n \u00f6tesine ta\u015f\u0131d\u0131\u011f\u0131n\u0131 net bir \u015fekilde ortaya koydu.<\/p>\n<h4 class=\"wp-block-heading\"><strong>\u201cBu sonu\u00e7, payda\u015flar\u0131m\u0131zla kurdu\u011fumuz g\u00fc\u00e7l\u00fc ileti\u015fimin bur yans\u0131mas\u0131\u201d<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Dijital \u0130tibar Raporu\u2019nda \u00fcst \u00fcste 3. kez sekt\u00f6r lideri olman\u0131n son derece k\u0131ymetli oldu\u011funu ifade eden <strong>T\u00fcrkiye Sigorta Kurumsal \u0130leti\u015fim ve Marka Y\u00f6netimi Direkt\u00f6r\u00fc Selda \u00c7aml\u0131bel \u00d6zkoyuncu<\/strong>, elde edilen ba\u015far\u0131ya ili\u015fkin de\u011ferlendirmesinde, \u015funlar\u0131 ifade etti;<\/p>\n<p class=\"wp-block-paragraph\">\u201cBu sonucu sadece dijital kanallardaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcm\u00fcz\u00fcn de\u011fil, payda\u015flar\u0131m\u0131zla kurdu\u011fumuz g\u00fc\u00e7l\u00fc ileti\u015fimin ve uzun vadeli\u00a0g\u00fcven ili\u015fkisinin bir yans\u0131mas\u0131 olarak g\u00f6r\u00fcyoruz. T\u00fcrkiye Sigorta olarak m\u00fc\u015fterilerimizden i\u015f ortaklar\u0131m\u0131za, \u00e7al\u0131\u015fanlar\u0131m\u0131zdan kamuoyuna kadar t\u00fcm payda\u015flar\u0131m\u0131zla a\u00e7\u0131k, anla\u015f\u0131l\u0131r ve istikrarl\u0131 bir ileti\u015fim kurmaya \u00f6zen g\u00f6steriyoruz. Dijital mecralar\u0131 da yaln\u0131zca bilgi payla\u015f\u0131m\u0131 yapt\u0131\u011f\u0131m\u0131z platformlar olarak de\u011fil, payda\u015flar\u0131m\u0131z\u0131n beklentilerini daha iyi anlayabildi\u011fimiz ve onlarla etkile\u015fim kurabildi\u011fimiz \u00f6nemli bir alan olarak de\u011ferlendiriyoruz. Genel s\u0131ralamada 28 basamak y\u00fckselerek 21. s\u0131raya \u00e7\u0131km\u0131\u015f olmam\u0131z ise marka y\u00f6netimi ve ileti\u015fim alan\u0131nda ortaya koydu\u011fumuz \u00e7al\u0131\u015fmalar\u0131n kar\u015f\u0131l\u0131k buldu\u011funu g\u00f6stermesi a\u00e7\u0131s\u0131ndan ayr\u0131ca anlaml\u0131. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de payda\u015flar\u0131m\u0131zla kurdu\u011fumuz ili\u015fkiyi daha da g\u00fc\u00e7lendirmeye, dijital ileti\u015fim alan\u0131ndaki yetkinliklerimizi geli\u015ftirmeye ve marka de\u011ferimizi ileri ta\u015f\u0131maya devam edece\u011fiz.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fsigortamedya.com.tr%2Fturkiye-sigorta-genel-siralamada-28-basamak-yukseldi%2F&amp;via=sigortamedya\" class=\"twitter-share-button\">Tweet<\/a><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye Sigorta, D\u0130R100 Dijital \u0130tibar Raporu\u2019nda sigorta sekt\u00f6r\u00fcndeki liderli\u011fini \u00fcst \u00fcste 3. kez ilan ederken, T\u00fcrkiye\u2019nin en b\u00fcy\u00fck markalar\u0131 aras\u0131nda 21. s\u0131raya yerle\u015fti. T\u00fcrkiye Sigorta, dijital kanallardaki g\u00fc\u00e7l\u00fc performans\u0131n\u0131 ta\u00e7land\u0131rmaya devam ediyor. \u015eirket, 18.45 \u0130leti\u015fim Ajans\u0131 ve Inbusiness dergisi ortakl\u0131\u011f\u0131nda<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-602","post","type-post","status-publish","format-standard","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=602"}],"version-history":[{"count":0,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/602\/revisions"}],"wp:attachment":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}