{"id":642,"date":"2026-06-23T20:20:49","date_gmt":"2026-06-23T17:20:49","guid":{"rendered":"https:\/\/sigorta.nesiblog.com\/?p=642"},"modified":"2026-06-23T20:20:49","modified_gmt":"2026-06-23T17:20:49","slug":"katilim-emeklilikin-dijital-iletisim-basarisina-altin-odul","status":"publish","type":"post","link":"https:\/\/sigorta.nesiblog.com\/?p=642","title":{"rendered":"Kat\u0131l\u0131m Emeklilik\u2019in dijital ileti\u015fim ba\u015far\u0131s\u0131na alt\u0131n \u00f6d\u00fcl"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong>Kat\u0131l\u0131m Emeklilik, Marketing T\u00fcrkiye ve BoomSonar i\u015f birli\u011fiyle d\u00fczenlenen Brandverse Awards\u2019ta, BES ve Hayat Sigortalar\u0131 kategorisinde Alt\u0131n \u00d6d\u00fcl kazand\u0131. Deloitte T\u00fcrkiye taraf\u0131ndan veri analiti\u011fi y\u00f6ntemiyle ger\u00e7ekle\u015ftirilen de\u011ferlendirmede \u015firketin sosyal medya performans\u0131 \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Kat\u0131l\u0131m Emeklilik, Marketing T\u00fcrkiye ve BoomSonar i\u015f birli\u011fiyle d\u00fczenlenen Brandverse Awards kapsam\u0131nda, BES ve Hayat Sigortalar\u0131 kategorisinde Alt\u0131n \u00d6d\u00fcl kazand\u0131.<\/p>\n<p class=\"wp-block-paragraph\">\u015eirket, ge\u00e7en y\u0131l ayn\u0131 organizasyonda ald\u0131\u011f\u0131 g\u00fcm\u00fc\u015f \u00f6d\u00fcl\u00fcn ard\u0131ndan bu y\u0131l alt\u0131n \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"855\" src=\"https:\/\/sigortamedya.com.tr\/wp-content\/uploads\/2026\/06\/1782199274_Kat__l__m_Emeklilik_Brandverse-525x855.png\" alt=\"\" class=\"wp-image-130305\" \/><\/figure>\n<h4 class=\"wp-block-heading\"><strong>Sosyal medya performans\u0131 veri analiti\u011fiyle de\u011ferlendirildi<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Deloitte T\u00fcrkiye uzmanl\u0131\u011f\u0131nda y\u00fcr\u00fct\u00fclen Brandverse Awards-SocialBrands Veri Analiti\u011fi de\u011ferlendirmesinde markalar\u0131n sosyal medya performans\u0131 herhangi bir ba\u015fvuru s\u00fcreci olmaks\u0131z\u0131n tamamen veri odakl\u0131 y\u00f6ntemlerle analiz edildi.<\/p>\n<p class=\"wp-block-paragraph\">1 Nisan 2025-1 Nisan 2026 d\u00f6nemini kapsayan de\u011ferlendirmede, marka hesaplar\u0131 takip\u00e7i art\u0131\u015f\u0131, etkile\u015fim oranlar\u0131, i\u00e7erik t\u00fcrleri ve payla\u015f\u0131m performans\u0131 gibi kriterler \u00fczerinden incelendi. Bu de\u011ferlendirme sonucunda Kat\u0131l\u0131m Emeklilik, BES ve Hayat Sigortalar\u0131 kategorisinde Alt\u0131n \u00d6d\u00fcl\u2019\u00fcn sahibi oldu.<\/p>\n<h4 class=\"wp-block-heading\"><strong>\u201cSosyal medyay\u0131 finansal fark\u0131ndal\u0131k olu\u015fturdu\u011fumuz bir alan olarak g\u00f6r\u00fcyoruz\u201d<\/strong><\/h4>\n<p class=\"wp-block-paragraph\"><strong>Kat\u0131l\u0131m Emeklilik Genel M\u00fcd\u00fcr\u00fc Ayhan Sincek<\/strong>, sosyal medyay\u0131 yaln\u0131zca bir ileti\u015fim kanal\u0131 olarak de\u011fil, kat\u0131l\u0131mc\u0131larla s\u00fcrekli etkile\u015fim kurduklar\u0131 ve finansal fark\u0131ndal\u0131k olu\u015fturduklar\u0131 bir alan olarak g\u00f6rd\u00fcklerini belirtti.<\/p>\n<p class=\"wp-block-paragraph\">Sincek, tamamen veri temelli bir de\u011ferlendirme sonucunda bu \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclmelerinin dijital ileti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131n ve ekiplerinin eme\u011finin \u00f6nemli bir g\u00f6stergesi oldu\u011funu ifade ederek, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de kat\u0131l\u0131mc\u0131larla daha g\u00fc\u00e7l\u00fc ba\u011f kuran i\u00e7erikler \u00fcretmeye devam edeceklerini s\u00f6yledi.<\/p>\n<p class=\"wp-block-paragraph\">\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fsigortamedya.com.tr%2Fkatilim-emeklilikin-dijital-iletisim-basarisina-altin-odul%2F&amp;via=sigortamedya\" class=\"twitter-share-button\">Tweet<\/a><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Kat\u0131l\u0131m Emeklilik, Marketing T\u00fcrkiye ve BoomSonar i\u015f birli\u011fiyle d\u00fczenlenen Brandverse Awards\u2019ta, BES ve Hayat Sigortalar\u0131 kategorisinde Alt\u0131n \u00d6d\u00fcl kazand\u0131. Deloitte T\u00fcrkiye taraf\u0131ndan veri analiti\u011fi y\u00f6ntemiyle ger\u00e7ekle\u015ftirilen de\u011ferlendirmede \u015firketin sosyal medya performans\u0131 \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Kat\u0131l\u0131m Emeklilik, Marketing T\u00fcrkiye ve BoomSonar<\/p>\n","protected":false},"author":1,"featured_media":643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=642"}],"version-history":[{"count":0,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/media\/643"}],"wp:attachment":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}