{"id":713,"date":"2026-07-09T20:10:10","date_gmt":"2026-07-09T17:10:10","guid":{"rendered":"https:\/\/sigorta.nesiblog.com\/?p=713"},"modified":"2026-07-09T20:10:10","modified_gmt":"2026-07-09T17:10:10","slug":"can-kantarher-yerde-olalim-iletisim-stratejisi","status":"publish","type":"post","link":"https:\/\/sigorta.nesiblog.com\/?p=713","title":{"rendered":"Can Kantar:\u201d\u201dHer yerde olal\u0131m\u201d ileti\u015fim stratejisi\u201d"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sigorta sekt\u00f6r\u00fcn\u00fcn kendini do\u011fru ifade edebilmesi gerekiyor. \u0130yi bir ileti\u015fim stratejisi ile bu m\u00fcmk\u00fcn. T\u00fcrkiye Sigorta Birli\u011fi\u2019nin (TSB) son y\u0131llardaki ileti\u015fim g\u00fcc\u00fcn\u00fc art\u0131rmas\u0131 sekt\u00f6r i\u00e7in b\u00fcy\u00fck avantaj. <strong>Maher Holding Sigorta Grubu Ba\u015fkan\u0131 Ahmet Ya\u015far<\/strong>\u2018\u0131n TSB\u2019ye Ba\u015fkan\u00a0\u00a0se\u00e7ilmesinin ard\u0131ndan bu i\u015f ba\u015fka bir boyuta ta\u015f\u0131nd\u0131. TSB y\u00f6netimi her g\u00fcn bir yerde<strong> TSB Genel Sekreteri \u00d6zg\u00fcr Obal\u0131<\/strong>, bir yerde ayn\u0131 g\u00fcn <strong>TSB Genel Sekreter Yard\u0131mc\u0131lar\u0131 Atilla Oksay, Aysun Y\u0131ld\u0131z, Ahmet G\u00f6kda\u011f <\/strong>ba\u015fka bir yerde ya bir toplant\u0131da ya bir yabanc\u0131 heyeti kabul ediyorlar. Bu toplant\u0131lardan bas\u0131n b\u00fcltenleri ya\u011f\u0131yor. Daha \u00f6nce de yazm\u0131\u015ft\u0131m <strong>Yakup Sayar<\/strong> ve ekibi de \u00f6nemli bir i\u015f yap\u0131yor, kutluyorum.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Kendimizi savunmam\u0131z gerekir<\/strong><\/h4>\n<p class=\"wp-block-paragraph\"><strong>TSB Ba\u015fkan\u0131 Ahmet Ya\u015far<\/strong>\u2018a ayr\u0131 bir parantez a\u00e7mak gerekiyor. Bir taraftan kendi \u015firketinin etkinliklerine kat\u0131l\u0131rken art\u0131k a\u011f\u0131rl\u0131kl\u0131 mesaisinin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc TSB i\u00e7in harc\u0131yor. Kat\u0131ld\u0131\u011f\u0131 toplant\u0131lar, ziyaretler elbet \u00f6nemli ama. Sigorta sekt\u00f6r\u00fcne bir g\u00f6nderme yap\u0131ld\u0131\u011f\u0131nda, ya da bir su\u00e7lama yap\u0131ld\u0131\u011f\u0131nda y\u0131llarca susmu\u015ftuk. Hi\u00e7 bunlara cevap vermiyorduk. Ben ve Noyan Do\u011fan haricinde sekt\u00f6r\u00fc savunan pek kimse yoktu. Bu i\u00e7imize kapan\u0131kl\u0131\u011f\u0131 ele\u015ftiren \u00e7ok yaz\u0131m var. Neden hep savunmada kal\u0131yoruz, neden hep su\u00e7luymu\u015fuz gibi \u201cAman i\u015fi uzatmayal\u0131m\u201d ileti\u015fim stratejileri izliyorduk. Biz b\u00f6yle i\u00e7e kapan\u0131k bir ileti\u015fim stratejisi izleyince gelen vuruyor, giden vuruyordu.<\/p>\n<p class=\"wp-block-paragraph\">Neden hep alttan al\u0131yorduk diye \u00e7ok \u015fikayet etmi\u015fimdir. Sigorta sekt\u00f6r\u00fcn\u00fcn, \u00e7ok \u00f6nemli bir sorumlulu\u011fu var T\u00fcrkiye ekonomisi \u00fczerinde. Devletin y\u00fck\u00fcn\u00fc hafifleten bir sistem, sa\u011flad\u0131\u011f\u0131 fonlar T\u00fcrkiye ekonomisine b\u00fcy\u00fck fayda sa\u011fl\u0131yor. Ama biz p\u0131s\u0131r\u0131k ileti\u015fim stratejileri ile bug\u00fcnlere geldik taa ki sekt\u00f6r\u00fcm\u00fcze \u201cVurun abal\u0131ya\u201d stratejisinden hi\u00e7 vazge\u00e7meyen T\u00fcrkiye Esnaf ve Sanatk\u00e2rlar Konfederasyonu (TESK) Genel Ba\u015fkan Say\u0131n Bendevi Paland\u00f6ken\u2019in son demecine verilen h\u0131zl\u0131 cevaba kadar.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Otomobil fiyat\u0131na sigorta m\u0131!<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Say\u0131n Paland\u00f6ken\u2019i ele\u015ftirmiyorum, yanl\u0131\u015f anla\u015f\u0131lmas\u0131n temsil etti\u011fi kesime kazan\u0131mlar elde etmeye \u00e7al\u0131\u015f\u0131yor. Ba\u015far\u0131l\u0131 olmasa, o kadar sene bu g\u00f6revde kalmazd\u0131. San\u0131r\u0131m bulundu\u011fu b\u00f6lgedeki Anadolu Ajans\u0131 muhabiri meslekta\u015f\u0131m \u00f6zellikle pazar g\u00fcnleri haber s\u0131k\u0131nt\u0131s\u0131 \u00e7ekti\u011finde Say\u0131n Paland\u00f6keni ar\u0131yordu. Son demecinde de san\u0131r\u0131m b\u00f6yle oldu. Bendevi bey de haz\u0131rl\u0131ks\u0131z yakalanm\u0131\u015f olmal\u0131 ki, kulaktan dolma bilgi ile \u201caraba fiyat\u0131na sigorta yap\u0131l\u0131yor\u201d dedi ki\u2026 ortal\u0131k kar\u0131\u015ft\u0131. Ne dedi\u011fi belli de\u011fil, kaskomu, trafik sigortas\u0131 m\u0131? Her ikisini de s\u00f6ylemi\u015f olsa kar\u015f\u0131l\u0131\u011f\u0131 yok. Belki de \u00f6yle demedi. Meslekta\u015f\u0131m haber ilgi \u00e7eksin diye s\u00f6yledi\u011fi s\u00f6z\u00fc farkl\u0131 da yorumlam\u0131\u015f olabilir.<\/p>\n<h4 class=\"wp-block-heading\"><strong>\u201c\u015eak\u201d diye cevab\u0131n\u0131 almal\u0131<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Arkada\u015flar\u0131m Gazete Sigorta\u2019da Bendevi beyi man\u015fet yapmaya karar vermi\u015fler. \u00c7arp\u0131kl\u0131k iyice g\u00f6r\u00fcls\u00fcn diye san\u0131r\u0131m. Tam sayfa yap\u0131lmaya ba\u015flan\u0131rken, TSB Ba\u015fkan\u0131 Ahmet Ya\u015far\u2019\u0131n cevab\u0131 geldi. Tabii ki man\u015fet de\u011fi\u015fti. Bence b\u00f6yle olmal\u0131. Biri sekt\u00f6r\u00fcn itibar\u0131n\u0131 as\u0131ls\u0131z s\u00f6ylemlerle zedelemeye \u00e7al\u0131\u015f\u0131rsa \u201c\u015fak\u201d diye cevab\u0131n\u0131 almal\u0131. Sonras\u0131 daha ilgin\u00e7 bug\u00fcne kadar Bendevi Bey veya benzerlerinin sigorta sekt\u00f6r\u00fcne y\u00fcklenmelerine sessiz kalan sekt\u00f6r payda\u015flar\u0131n\u0131n temsilcileri Ahmet Ya\u015far\u2019\u0131n h\u0131zl\u0131 aksiyonundan cesaret alarak deme\u00e7 vermeye ba\u015flad\u0131lar. Komikti, daha \u00f6nce neredeydiniz arkada\u015flar?<\/p>\n<h4 class=\"wp-block-heading\"><strong>Fuar enflasyonu ile ilgili de\u2026<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Benim \u015fu Sigorta Fuar\u0131 yaz\u0131m sonras\u0131nda \u00e7ok olumlu geri d\u00f6n\u00fc\u015fler ald\u0131m, \u201cA\u011fz\u0131na sa\u011fl\u0131k\u201d diyen Genel M\u00fcd\u00fcrler dahil bir\u00e7ok sekt\u00f6r payda\u015f\u0131ndan geri d\u00f6n\u00fc\u015f ald\u0131m. Bu arada \u00f6nerilerde de bulunanlar oldu. Sigorta risk ise riski anlatan aksiyonlar olmal\u0131 fuarda, geni\u015f kitlelerin hatta gen\u00e7lerin ilgisini \u00e7ekecek. Deprem sim\u00fclasyonu, belki ara\u00e7 kullanma sim\u00fclasyonlar\u0131 daha bir\u00e7ok yeni riskler ile bu i\u015fler tekrar kurgulanmal\u0131 diyen Dr. \u0130smail K\u0131z\u0131lbay\u2019\u0131n \u00f6nerileri vard\u0131. Bunlar olursa sosyal medyadaki selfilerden kurtuluruz diye eklemi\u015f ::)) Bir\u00e7ok mesaj ald\u0131m fuarda ya\u015fanan sa\u00e7mal\u0131klar ile ilgili.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Bizim fuarlarda yeni \u00fcr\u00fcn\u00a0tan\u0131t\u0131m\u0131 yap\u0131l\u0131yor mu?<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Bu konuyu kapatmak ad\u0131na, son g\u00f6r\u00fc\u015f\u00fcm\u00fc de payla\u015fay\u0131m. Kim nerede, isterse her ay fuar yaps\u0131n, isteyen de kat\u0131l\u0131r bu beni ilgilendirmez. Yahu fuar ne i\u00e7in yap\u0131l\u0131r, otomobil fuar\u0131, yat fuarlar\u0131 mesela. Yeni bir \u00fcr\u00fcn \u00e7\u0131kar\u0131rs\u0131n onu fuarda tan\u0131t\u0131rs\u0131n. Fuara kat\u0131lanlar bunu merak ettikleri i\u00e7in giderler. Yurtd\u0131\u015f\u0131nda ve T\u00fcrkiye\u2019de bir\u00e7ok fuara kat\u0131ld\u0131m. Firma genel m\u00fcd\u00fcr\u00fc ile selfi \u00e7ektirebilmek i\u00e7in fuara gelindi\u011fini g\u00f6rmedim. \u0130\u015fbirlikleri, tan\u0131\u015fmalar ger\u00e7ekle\u015fir. \u0130\u015f g\u00f6r\u00fc\u015fmeleri yap\u0131l\u0131r. Bizim fuarlara gelenler zaten TOBB\u2019un misafirleri acenteler, bug\u00fcn \u0130zmir, yar\u0131n \u0130stanbul maksat gezi olsun. Bu arada paneller de i\u00e7eriksiz; doldur bo\u015falt panelistler. Bir genel m\u00fcd\u00fcr yaz\u0131mdan sonra arad\u0131 \u201cBeni panelist yapmak istediklerini s\u00f6ylediler. Son g\u00fcne kadar di\u011fer panelistleri \u00f6\u011frenemeden, son g\u00fcn kendimi alakas\u0131z bir konu ba\u015fl\u0131\u011f\u0131 i\u00e7erisindeki bir panelde buldum\u201d dedi.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Paray\u0131 veren y\u00f6neticilere<\/strong> <strong>\u201cy\u0131rt\u0131k koltuk\u201d reva m\u0131?<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Bir \u00f6nceki yaz\u0131mda da yazm\u0131\u015ft\u0131m \u201cHap yap, para kap\u201d fuarlara fazla paras\u0131 olan \u015firketler kat\u0131ls\u0131n. Ya da o \u015firket kat\u0131l\u0131yor, benim de kat\u0131lmam laz\u0131m::)) diye kat\u0131lanlara ayr\u0131ca \u00fcz\u00fcl\u00fcyorum. Bu arada payla\u015ft\u0131\u011f\u0131m resim, bir fuar panelinden. Sekt\u00f6r y\u00f6neticilerine, buraya para veren \u015firket y\u00f6neticilerine verilen de\u011feri g\u00f6rmeniz a\u00e7\u0131s\u0131ndan payla\u015f\u0131yorum. Y\u0131rt\u0131k s\u00f6k\u00fck eskimi\u015f koltuklar\u2026<\/p>\n<p class=\"wp-block-paragraph\">Havalar \u0131s\u0131nd\u0131, tatil programlar\u0131 yap\u0131l\u0131yor olmal\u0131. Evet, tatil yap\u0131p biraz dinlenelim sonras\u0131nda Eyl\u00fcl sonras\u0131 bizi zorlu bir y\u0131lsonu bekliyor. \u0130yi tatiller\u2026<\/p>\n<p class=\"wp-block-paragraph\">\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fsigortamedya.com.tr%2Fcan-kantarher-yerde-olalim-iletisim-stratejisi%2F&amp;via=sigortamedya\" class=\"twitter-share-button\">Tweet<\/a><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Sigorta sekt\u00f6r\u00fcn\u00fcn kendini do\u011fru ifade edebilmesi gerekiyor. \u0130yi bir ileti\u015fim stratejisi ile bu m\u00fcmk\u00fcn. T\u00fcrkiye Sigorta Birli\u011fi\u2019nin (TSB) son y\u0131llardaki ileti\u015fim g\u00fcc\u00fcn\u00fc art\u0131rmas\u0131 sekt\u00f6r i\u00e7in b\u00fcy\u00fck avantaj. Maher Holding Sigorta Grubu Ba\u015fkan\u0131 Ahmet Ya\u015far\u2018\u0131n TSB\u2019ye Ba\u015fkan\u00a0\u00a0se\u00e7ilmesinin ard\u0131ndan bu i\u015f ba\u015fka<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-713","post","type-post","status-publish","format-standard","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=713"}],"version-history":[{"count":0,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/713\/revisions"}],"wp:attachment":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}