{"id":789,"date":"2026-07-31T12:28:06","date_gmt":"2026-07-31T09:28:06","guid":{"rendered":"https:\/\/sigorta.nesiblog.com\/?p=789"},"modified":"2026-07-31T12:28:06","modified_gmt":"2026-07-31T09:28:06","slug":"onarim-kulturunun-yerlesmesi-kaskoda-penetrasyonu-artirir","status":"publish","type":"post","link":"https:\/\/sigorta.nesiblog.com\/?p=789","title":{"rendered":"\u2018Onar\u0131m k\u00fclt\u00fcr\u00fcn\u00fcn yerle\u015fmesi, kaskoda penetrasyonu art\u0131r\u0131r\u2019"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong>T\u00fcrkiye sigorta sekt\u00f6r\u00fcnde 5 ya\u015f\u0131ndan b\u00fcy\u00fck ara\u00e7lar i\u00e7in kasko sigortalar\u0131nda\u00a0\u00a0sigortalanma oran\u0131n\u0131n d\u00fc\u015f\u00fck oldu\u011funa dikkat \u00e7eken Auto King Oto Servis Genel M\u00fcd\u00fcr\u00fc Serkan S\u00fcer, \u201cKaskoda y\u00fczde 25 seviyesindeki genel sigortalanma oran\u0131, ancak T\u00fcrkiye\u2019de onar\u0131m k\u00fclt\u00fcr\u00fc ve standartla\u015fma yerle\u015fir ve sigorta \u015firketlerinin maliyetleri d\u00fc\u015ferse artar\u201d diyor.<\/strong><\/h4>\n<p class=\"wp-block-paragraph\"><strong>ALP S\u00dcER\/S\u0130GORTAMEDYA \u00d6ZEL<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Bas\u0131n mensuplar\u0131 olarak, kat\u0131ld\u0131\u011f\u0131m\u0131z bas\u0131n toplant\u0131lar\u0131nda sekt\u00f6r\u00fcn lokomotifi oto sigortalar\u0131 ba\u015fl\u0131ca g\u00fcndem maddesi olmaya devam ediyor. Her ne kadar ba\u015fta sa\u011fl\u0131k olmak \u00fczere siber sigortalar, kefalet, bina tamamlama sigortas\u0131 vb. yeni bran\u015flar da konu\u015fulsa da toplam prim \u00fcretimi i\u00e7inde a\u011f\u0131rl\u0131\u011f\u0131 y\u00fcksek oldu\u011fu i\u00e7in trafik ve kasko sigortalar\u0131 toplant\u0131larda halen belli bir a\u011f\u0131rl\u0131\u011fa sahip. Sekt\u00f6r temsilcileri de y\u0131llard\u0131r trafik sigortas\u0131nda (zorunlu oldu\u011fu i\u00e7in) sigortalanma oran\u0131 y\u00fcksek olmas\u0131na kar\u015f\u0131n, kaskoda sigortalanma oran\u0131n\u0131n y\u00fczde 25\u2019lere tak\u0131l\u0131p kalmas\u0131ndan yak\u0131n\u0131yor. \u201cTrafikte her 5 ara\u00e7tan 1\u2019i kaskolu\u201d c\u00fcmlesi, bug\u00fcne kadar kim bilir ka\u00e7 tane haberin ba\u015fl\u0131\u011f\u0131nda ge\u00e7mi\u015ftir. Kasko bran\u015f\u0131nda sigortas\u0131zl\u0131k konusunda biraz detaylara indi\u011fimizde asl\u0131nda trafi\u011fe yeni \u00e7\u0131kan ara\u00e7lar i\u00e7in sigortalanma oran\u0131n\u0131n y\u00fcksek oldu\u011fu; as\u0131l sorunun ise 5 ya\u015f ve \u00fcst\u00fc ara\u00e7larda oldu\u011fu dikkat \u00e7ekiyor. Ge\u00e7ti\u011fimiz ay, \u00fclkemizde otomotiv ve onar\u0131m sekt\u00f6r\u00fcn\u00fcn k\u00f6kl\u00fc \u015firketlerinden <strong>Auto King Oto Servis\u2019in Genel M\u00fcd\u00fcr\u00fc Serkan S\u00fcer<\/strong>\u2019le kapak r\u00f6portaj\u0131n\u0131z\u0131 ger\u00e7ekle\u015ftirdik. Auto King\u2019in Kartal-\u0130stanbul\u2019daki Genel Merkezi\u2019nde yapt\u0131\u011f\u0131m\u0131z r\u00f6portajda S\u00fcer, sigorta sekt\u00f6r\u00fc ve Auto King ile ilgili sorular\u0131m\u0131z\u0131 yan\u0131tlad\u0131. R\u00f6portaj metninde, S\u00fcer\u2019in ge\u00e7ti\u011fimiz ay \u0130zmir\u2019deki \u2018Sigorta Payda\u015flar\u0131 ile \u0130\u015fbirli\u011fi Fuar\u0131 Zirvesi\u2019nde Sigorta Ekran\u0131\u2019ndan canl\u0131 olarak yay\u0131mlanan g\u00f6r\u00fc\u015flerine de yer verdim. Kar\u015f\u0131l\u0131kl\u0131 sohbet \u015feklinde ve olduk\u00e7a keyifli ge\u00e7en S\u00fcer\u2019le r\u00f6portaj\u0131m\u0131zda kasko sigortalar\u0131n\u0131 da konu\u015ftuk. T\u00fcrkiye sigorta sekt\u00f6r\u00fcnde 5 ya\u015f\u0131ndan b\u00fcy\u00fck ara\u00e7lar i\u00e7in kasko sigortalar\u0131nda penetrasyon oran\u0131n\u0131n d\u00fc\u015f\u00fck oldu\u011funa dikkat \u00e7eken S\u00fcer, \u201cKaskoda y\u00fczde 25 seviyesindeki genel sigortalanma oran\u0131, ancak T\u00fcrkiye\u2019de onar\u0131m k\u00fclt\u00fcr\u00fc ve standartla\u015fma yerle\u015fir ve sigorta \u015firketlerinin maliyetleri d\u00fc\u015ferse artar\u201d diyor.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Sigortas\u0131zl\u0131k, 5 ya\u015f\u0131ndan<\/strong> <strong>b\u00fcy\u00fck ara\u00e7larda yayg\u0131n<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">T\u00fcrkiye\u2019de ara\u00e7 park\u0131n\u0131n giderek ya\u015fland\u0131\u011f\u0131n\u0131 hat\u0131rlatan S\u00fcer\u2019den ald\u0131\u011f\u0131m bilgilere g\u00f6re, kaskoda as\u0131l sorun, gen\u00e7 ara\u00e7larda de\u011fil, 5 ya\u015f\u0131ndan b\u00fcy\u00fck ara\u00e7larda. 5 ya\u015f\u0131ndan k\u00fc\u00e7\u00fck ara\u00e7larda sigortalanma oran\u0131 y\u00fczde 80. 5 ya\u015f\u0131ndan b\u00fcy\u00fck ara\u00e7larda ise bu oran y\u00fczde 50\u2019ye d\u00fc\u015f\u00fcyor. Bu durum haliyle genel sigortalanma oran\u0131n\u0131 da a\u015fa\u011f\u0131ya \u00e7ekiyor. Bu biraz da artan riskler nedeni ile sigorta \u015firketlerinin poli\u00e7e yapmaktan ka\u00e7\u0131nmas\u0131 ya da primleri art\u0131rmas\u0131ndan kaynaklan\u0131yor. S\u00fcer\u2019e g\u00f6re sorunun \u00e7\u00f6z\u00fcm\u00fc de asl\u0131nda onar\u0131m sekt\u00f6r\u00fcnden ge\u00e7iyor. T\u00fcrkiye\u2019de \u201cDe\u011fi\u015ftirmeyelim, onaral\u0131m\u201d anlay\u0131\u015f\u0131n\u0131n yerle\u015fmesi ve ara\u00e7lar\u0131n onar\u0131m yapan \u015firketlere daha fazla y\u00f6nlendirilmesi durumunda sigorta \u015firketlerinin maliyetlerinin d\u00fc\u015fece\u011fine 5 ya\u015f \u00fcst\u00fc ara\u00e7lar\u0131 da daha uygun primlerle kasko poli\u00e7elerinin yenilenece\u011fine inan\u0131yor S\u00fcer.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Sahibinden.com ile \u015firketin<\/strong> <strong>kurumsal kimli\u011fi daha da g\u00fc\u00e7lendi<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">S\u00fcer\u2019den ald\u0131\u011f\u0131m\u0131z bilgilere g\u00f6re, ge\u00e7mi\u015fte bir private equity fon taraf\u0131ndan y\u00f6netilen Auto King, 2023 y\u0131l\u0131 sonunda T\u00fcrkiye\u2019nin \u00f6nde gelen teknoloji \u015firketlerinden sahibinden.com taraf\u0131ndan sat\u0131n al\u0131n\u0131yor. Sat\u0131n alma s\u00fcrecinden sonra \u015firket yeni bir yap\u0131lanma s\u00fcrecine giriyor. Y\u00f6netim kadrolar\u0131 de\u011fi\u015fiyor.\u00a0\u00a0Yeni sermayedar ile \u015firketin kurumsal kimli\u011fi daha da g\u00fc\u00e7leniyor. \u015eirket a\u00e7\u0131s\u0131ndan 2025 y\u0131l\u0131 da ba\u015far\u0131l\u0131 ge\u00e7mi\u015f; y\u00fczde 37\u2019lik bir ciro b\u00fcy\u00fcmesi ger\u00e7ekle\u015fmi\u015f. S\u00fcer\u2019in payla\u015ft\u0131\u011f\u0131 bilgilere g\u00f6re Auto King, T\u00fcrkiye\u2019de \u2018mini onar\u0131m\u2019\u0131n da \u00f6nc\u00fcs\u00fc. Sekt\u00f6rde bu alanda y\u00fczde 38-40 pazar pay\u0131 ile pazar lideri. Bu alandaki liderli\u011fini korumak yan\u0131nda \u015firket-hasar onar\u0131m taraf\u0131nda y\u0131ll\u0131k y\u00fczde 70 oran\u0131nda b\u00fcy\u00fcmeyi hedefliyor. Marka bilinirlili\u011fi, hizmet kalitesini art\u0131rma ve standartla\u015fmaya b\u00fcy\u00fck \u00f6nem veren Auto King\u2019in servis noktalar\u0131 da giderek art\u0131yor. Son olarak, \u0130stanbul-Bas\u0131n Ekspres\u2019te kendi hizmet noktas\u0131n\u0131 (4\u2019\u00fcnc\u00fc) a\u00e7an \u015firketin Ayd\u0131n, \u0130stanbul-Ba\u011fc\u0131lar, Tekirda\u011f ve Bursa\u2019da franchise bayileri hizmete girmi\u015f. \u00d6n\u00fcm\u00fczdeki g\u00fcnlerde Gaziantep ve Mersin franchise bayilerinin a\u00e7\u0131lmas\u0131yla hizmet noktas\u0131 da 49\u2019a (4 tanesi \u015firketin kendi noktas\u0131) ula\u015facak.\u00a0\u00a0Auto King olarak 2026 y\u0131l\u0131nda ciro baz\u0131nda, y\u00fczde 60 b\u00fcy\u00fcme hedeflerinin oldu\u011funu belirten S\u00fcer, \u201cAra\u00e7larda da y\u00fczde 30\u2019luk art\u0131\u015f hedefimiz var. Y\u0131l\u0131n ilk yar\u0131s\u0131ndaki sonu\u00e7lara bak\u0131ld\u0131\u011f\u0131nda, bu hedeflere uygun \u015fekilde ilerliyoruz\u201d diyor.\u00a0\u00a0<\/p>\n<h4 class=\"wp-block-heading\"><strong>Yeni nesil ara\u00e7lar\u0131n onar\u0131m\u0131<\/strong> <strong>konusunda da haz\u0131rl\u0131k yap\u0131yoruz<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Auto King Genel M\u00fcd\u00fcr\u00fc Serkan S\u00fcer\u2019le r\u00f6portaj\u0131n\u0131z\u0131n bir k\u0131sm\u0131n\u0131 trafikte de say\u0131lar\u0131 artmaya ba\u015flayan \u2018yeni nesil ara\u00e7lara\u2019 ay\u0131rd\u0131k. S\u00f6z konusu ara\u00e7lar\u0131n \u00f6n\u00fcm\u00fczdeki y\u0131llarda say\u0131lar\u0131n\u0131n daha da artaca\u011f\u0131n\u0131 vurgulayan S\u00fcer, yeni nesil ara\u00e7lara y\u00f6nelik yapt\u0131klar\u0131 haz\u0131rl\u0131klar konusunda \u015funlar\u0131 s\u00f6yl\u00fcyor: \u201cYeni nesil ara\u00e7lar\u0131n t\u00fcm\u00fc radar sistemli ara\u00e7lar, fren sistemleri, geri d\u00f6n\u00fc\u015f sistemleri vb. olan ara\u00e7lar. Yeni teknoloji sadece yapay zek\u00e2 anlam\u0131nda de\u011fil bu t\u00fcr ara\u00e7lar\u0131n donan\u0131msal de\u011fi\u015fimleriyle beraber de farkl\u0131 ihtiya\u00e7lar\u0131 beraberinde getiriyor. Onar\u0131m yapan \u015firketlerin de bu ara\u00e7lara y\u00f6nelik onar\u0131m tekniklerini kullanmalar\u0131 \u015fart. Hem bu ara\u00e7lardan anlaman\u0131z hem de teknik olarak onlar\u0131 onarabilecek nitelikte personeli yeti\u015ftirmeniz gerekiyor. Ara\u00e7 park\u0131n\u0131n \u015fu an i\u00e7in y\u00fczde 4\u2019\u00fc yeni nesil ara\u00e7. Elektrikli ara\u00e7lar da zaten bunlar\u0131n i\u00e7erisinde. Bundan sonra \u00fcretilen ara\u00e7lar\u0131n, \u00fclkemizde sat\u0131lacak ara\u00e7lar\u0131n hepsi bu \u015fekilde olacak. O y\u00fczden servis noktalar\u0131n\u0131n bu ara\u00e7lara nas\u0131l m\u00fcdahale edilece\u011fini bilmesi gerekiyor. Biz de Auto King olarak bu konuda haz\u0131rl\u0131k yap\u0131yoruz. Bunlara uygun diyagnostik cihazlar\u0131 sat\u0131n al\u0131yoruz. Kendi noktalar\u0131m\u0131z\u0131 bitirdik. Franchise sistemine de bunu yayaca\u011f\u0131z. Bu ara\u00e7lara ili\u015fkin e\u011fitim programlar\u0131n\u0131 da haz\u0131rl\u0131yoruz.\u201d<\/p>\n<h4 class=\"wp-block-heading\"><strong>Motosiklet kullanmay\u0131 seviyor;<\/strong> <strong>kitap okumaktan keyif al\u0131yor<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">R\u00f6portaj\u0131m\u0131z\u0131n sonunda her r\u00f6portaj\u0131m\u0131zda oldu\u011fu gibi gelene\u011fimizi s\u00fcrd\u00fcrd\u00fck. Auto King Genel M\u00fcd\u00fcr\u00fc Serkan S\u00fcer\u2019i biraz da mesleki kimli\u011fi d\u0131\u015f\u0131nda tan\u0131mak; hobi ve ilgi alanlar\u0131n\u0131 \u00f6\u011frenmek istedik. Kendisinden \u00f6\u011frendi\u011fimize g\u00f6re S\u00fcer, sekt\u00f6rdeki di\u011fer pek \u00e7ok y\u00f6netici gibi iyi bir aile babas\u0131. \u0130\u015ften arta kalan zamanlar\u0131nda n\u00f6rolog hekim olan e\u015fi, 12 ya\u015f\u0131ndaki k\u0131z\u0131 ve 1,5 ya\u015f\u0131ndaki o\u011fluna ay\u0131r\u0131yor. S\u00fcer ayn\u0131 zamanda tam bir motosiklet sevdal\u0131s\u0131; \u0130stanbul sokaklar\u0131nda bir\u00e7ok yere motosikleti ile gidiyor. H\u00e2tt\u00e2, yak\u0131n bir gelecekte yak\u0131n arkada\u015flar\u0131 ile motosikletli bir Balkan turu yapmay\u0131 planl\u0131yor. S\u00fcer\u2019in en \u00f6nemli hobilerinden bir tanesi de kitap okumak. Tarih, felsefe, sosyoloji, psikoloji, edebiyatla ilgili kitaplar\u0131 okuyor. Psikoloji ile ilgili \u00fclkemizde de \u00e7ok sevilen Irvin Yalom\u2019un kitaplar\u0131n\u0131 b\u00fcy\u00fck bir keyifle okudu\u011funu ifade eden S\u00fcer, son olarak \u2018Bir Sovyet Diplomat\u0131n T\u00fcrkiye An\u0131lar\u0131 (1922-1923)\u2019 ve Falih R\u0131fk\u0131 Atay\u2019\u0131n Zeytinda\u011f\u0131 kitaplar\u0131n\u0131 okudu\u011funu dile getiriyor.\u00a0\u00a0Do\u011fup b\u00fcy\u00fcd\u00fc\u011f\u00fc Rize\u2019nin F\u0131nd\u0131kl\u0131 il\u00e7esindeki yaylalarda ge\u00e7irdi\u011fi g\u00fcnleri keyifle anlatan S\u00fcer, \u201cHer sene tek ba\u015f\u0131ma 1 g\u00fcn bile olsa giderim\u201d diyerek do\u011fa ile i\u00e7 i\u00e7e olman\u0131n kendisini tazeledi\u011fini s\u00f6yl\u00fcyor. Serkan Bey\u2019le yak\u0131nl\u0131\u011f\u0131m olmamakla birlikte ayn\u0131 soyadl\u0131 birisiyle r\u00f6portaj yapt\u0131\u011f\u0131m ve Serkan Bey\u2019!e tan\u0131\u015ft\u0131\u011f\u0131m i\u00e7in \u00e7ok mutlu oldu\u011fumu da belirtmeden ge\u00e7emeyece\u011fim.<\/p>\n<p class=\"wp-block-paragraph\">\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fsigortamedya.com.tr%2Fonarim-kulturunun-yerlesmesi-kaskoda-penetrasyonu-artirir%2F&amp;via=sigortamedya\" class=\"twitter-share-button\">Tweet<\/a><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye sigorta sekt\u00f6r\u00fcnde 5 ya\u015f\u0131ndan b\u00fcy\u00fck ara\u00e7lar i\u00e7in kasko sigortalar\u0131nda\u00a0\u00a0sigortalanma oran\u0131n\u0131n d\u00fc\u015f\u00fck oldu\u011funa dikkat \u00e7eken Auto King Oto Servis Genel M\u00fcd\u00fcr\u00fc Serkan S\u00fcer, \u201cKaskoda y\u00fczde 25 seviyesindeki genel sigortalanma oran\u0131, ancak T\u00fcrkiye\u2019de onar\u0131m k\u00fclt\u00fcr\u00fc ve standartla\u015fma yerle\u015fir ve sigorta \u015firketlerinin<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-789","post","type-post","status-publish","format-standard","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=789"}],"version-history":[{"count":0,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/789\/revisions"}],"wp:attachment":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}