{"id":866,"date":"2026-08-18T10:25:08","date_gmt":"2026-08-18T07:25:08","guid":{"rendered":"https:\/\/sigorta.nesiblog.com\/?p=866"},"modified":"2026-08-18T10:25:08","modified_gmt":"2026-08-18T07:25:08","slug":"sigortalilar-artik-fiyata-degil-kapsam-ve-hizmet-kalitesine-bakiyor","status":"publish","type":"post","link":"https:\/\/sigorta.nesiblog.com\/?p=866","title":{"rendered":"Sigortal\u0131lar art\u0131k fiyata de\u011fil,\u00a0kapsam ve hizmet kalitesine bak\u0131yor"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong>12 milyon m\u00fc\u015fteriye ula\u015fan Sigortam.net\u2019in, Genel M\u00fcd\u00fcr\u00fc Ataman Kalkan, son y\u0131llarda bireysel m\u00fc\u015fteri davran\u0131\u015flar\u0131ndaki de\u011fi\u015fikli\u011fe dikkat \u00e7ekerek, \u201cSigortal\u0131lar\u0131m\u0131z, art\u0131k fiyat yerine, teminat kapsam\u0131 ve hizmet kalitesine bak\u0131yor. Sigortam.net olarak m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131n\u0131 anlay\u0131p, onlara uygun \u00e7\u00f6z\u00fcmler geli\u015ftiriyoruz\u201d diyor.<\/strong><\/h4>\n<p class=\"wp-block-paragraph\"><strong>ALP S\u00dcER\/S\u0130GORTAMEDYA \u00d6ZEL<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Ge\u00e7ti\u011fimiz ay hayat\u0131n\u0131 kaybeden T\u00fcrk sinemas\u0131n\u0131n usta oyuncular\u0131ndan Kadir \u0130nan\u0131r\u2019\u0131n rol ald\u0131\u011f\u0131 reklam filmleri aras\u0131nda belki de en unutulmaz\u0131; \u2018Sevimli Ke\u00e7i\u2019 reklam\u0131. T\u00fcrkiye\u2019nin ilk online sigorta brokeri Sigortam.net i\u00e7in haz\u0131rlanan reklam filmi \u00f6yle be\u011fenildi ki; zaman i\u00e7inde sevimli ke\u00e7i, marka ile adeta \u00f6zde\u015fle\u015fti; \u201cKazanc\u0131m net, Sigortam.net\u201d slogan\u0131 da haf\u0131zalara kaz\u0131ld\u0131. Sayg\u0131 ile and\u0131\u011f\u0131m\u0131z rahmetli oyuncu Kadir \u0130nan\u0131r bu reklam filmini \u00e7ekti\u011finde takvimler 2014 y\u0131l\u0131n\u0131 g\u00f6steriyordu. 12 y\u0131l \u00f6nce Sigortam.net\u2019in hem m\u00fc\u015fteri hem de portf\u00f6y\u00fcndeki \u00fcr\u00fcn say\u0131s\u0131 do\u011fal olarak daha azd\u0131. Aradan ge\u00e7en zaman i\u00e7inde \u015firket istikrarl\u0131 b\u00fcy\u00fcmesini s\u00fcrd\u00fcrerek, bug\u00fcn 12 milyon m\u00fc\u015fteriye ula\u015fm\u0131\u015f ve \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini art\u0131rm\u0131\u015f durumda. Biz de ge\u00e7en ay Hayat\u0131m\u0131z Sigortal\u0131 Dergisi olarak <strong>Sigortam.net Genel M\u00fcd\u00fcr\u00fc Ataman Kalkan<\/strong> ile kapak r\u00f6portaj\u0131m\u0131z\u0131 ger\u00e7ekle\u015ftirdik. Sigorta sekt\u00f6r\u00fc ve Sigortam.net ile ilgili sorular\u0131m\u0131z\u0131 yan\u0131tlayan Kalkan ile Sevimli Ke\u00e7i reklam\u0131n\u0131n markaya katk\u0131lar\u0131n\u0131 da konu\u015ftuk. Sigortam.net\u2019in \u0130stanbul-\u00dcmraniye\u2019deki Genel M\u00fcd\u00fcrl\u00fck binas\u0131nda ger\u00e7ekle\u015fen r\u00f6portajda Kalkan, son y\u0131llarda bireysel sigortal\u0131lar\u0131n davran\u0131\u015flar\u0131ndaki de\u011fi\u015fikli\u011fe dikkat \u00e7ekti. Sigortal\u0131lar\u0131n art\u0131k fiyat yerine, teminat kapsam\u0131 ve hizmet kalitesine bakt\u0131\u011f\u0131n\u0131 belirten Kalkan, \u201cSigortam.net olarak m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131n\u0131 anlay\u0131p, onlara uygun \u00e7\u00f6z\u00fcmler geli\u015ftiriyoruz. M\u00fc\u015fterilerimize, yakla\u015f\u0131k 30 sigorta \u015firketine ait teklifleri tek platform \u00fczerinden kar\u015f\u0131la\u015ft\u0131rma, sat\u0131n alma ve sat\u0131\u015f sonras\u0131 hizmet alma imk\u00e2n\u0131 sunuyoruz\u201d diyor.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Sigortan\u0131n \u00f6nemi poli\u00e7eye<\/strong> <strong>ihtiya\u00e7 duyuldu\u011fu an anla\u015f\u0131l\u0131yor<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Sigortan\u0131n \u00f6neminin de sigortal\u0131n\u0131n poli\u00e7eyi sat\u0131n ald\u0131\u011f\u0131nda de\u011fil, poli\u00e7eye ihtiya\u00e7 duydu\u011fu anda anla\u015f\u0131ld\u0131\u011f\u0131n\u0131 vurgulayan Kalkan, \u201cM\u00fc\u015fterilerimizin en zor anlar\u0131nda daima yan\u0131nday\u0131z. M\u00fc\u015fterilerimiz, 444 24 00 no\u2019lu \u00e7a\u011fr\u0131 merkezimizden bizi 7\/24 arayabilirler\u201d diye konu\u015fuyor.<\/p>\n<p class=\"wp-block-paragraph\">Kalkan\u2019la r\u00f6portaj\u0131n\u0131z\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131, Sigortam.net olu\u015fturdu. Kalkan\u2019dan ald\u0131\u011f\u0131m\u0131z bilgilere g\u00f6re, 2000 y\u0131l\u0131nda kurulan Sigortam.net, Mart 2001\u2019de T.C. Ba\u015fbakanl\u0131k Hazine M\u00fcste\u015farl\u0131\u011f\u0131 Sigortac\u0131l\u0131k Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc\u2019nden Sigorta ve Reas\u00fcrans Brokerli\u011fi ruhsatlar\u0131n\u0131 alarak faaliyetlerine ba\u015flad\u0131.T\u00fcrkiye\u2019nin ilk ve lider dijital sigorta platformu olan \u015firket, kasko, zorunlu trafik sigortas\u0131, \u0130htiyari Mali Mesuliyet(\u0130MM), \u00f6zel sa\u011fl\u0131k sigortas\u0131, Tamamlay\u0131c\u0131 Sa\u011fl\u0131k Sigortas\u0131 (TSS), seyahat sa\u011fl\u0131k sigortas\u0131, ye\u015fil kart sigortas\u0131,Zorunlu Deprem Sigortas\u0131 (DASK), konut sigortas\u0131, evcil hayvan sigortas\u0131 ve cep telefonu sigortas\u0131 vb.geni\u015f bir \u00fcr\u00fcn yelpazesinde hizmet veriyor.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Platformdaki 3\u2019l\u00fc teklif kart\u0131 ile<\/strong> <strong>bireyler daha kolay tercih yap\u0131yor<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Online sigorta brokerli\u011fini, ku\u015fkusuz dijitalle\u015fme ve son zamanlarda yayg\u0131nla\u015fan yapay zek\u00e2 uygulamalar\u0131ndan ayr\u0131 d\u00fc\u015f\u00fcnmek m\u00fcmk\u00fcn de\u011fil. R\u00f6portaj\u0131m\u0131zda bu konulara da de\u011finen Kalkan, Sigortam.net olarak yapay zek\u00e2 teknolojilerini i\u015f s\u00fcre\u00e7lerinin verimlili\u011fini art\u0131rmak ve m\u00fc\u015fteri deneyimini geli\u015ftirmek amac\u0131yla stratejik bir alan olarak konumland\u0131rd\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor. Kalkan\u2019dan ald\u0131\u011f\u0131m\u0131z bilgilere g\u00f6re, geleneksel y\u00f6ntemlerle saatler s\u00fcrebilen teklif kar\u015f\u0131la\u015ft\u0131rma s\u00fcre\u00e7leri, yapay zek\u00e2 destekli sistemler sayesinde \u00e7ok daha k\u0131sa s\u00fcrelerde tamamlanabiliyor. Platformda sunulan 3\u2019l\u00fc teklif kart\u0131 yap\u0131s\u0131 sayesinde m\u00fc\u015fterilerin yakla\u015f\u0131k y\u00fczde 75\u2019i kar\u015f\u0131lar\u0131na \u00e7\u0131kan 3 tekliften 1\u2019ini tercih ediyor. Ayr\u0131ca, yapay zek\u00e2 teknolojileri yaln\u0131zca m\u00fc\u015fteri taraf\u0131nda de\u011fil, \u015firket i\u00e7i operasyonlarda da aktif olarak kullan\u0131l\u0131yor. Dok\u00fcman i\u015fleme s\u00fcre\u00e7leri, operasyon y\u00f6netimi ve m\u00fc\u015fteri ileti\u015fimi gibi alanlarda kullan\u0131lan yapay zek\u00e2 uygulamalar\u0131 sayesinde operasyonel verimlilik artarken, hata oranlar\u0131 azal\u0131yor ve m\u00fc\u015fteri geri d\u00f6n\u00fc\u015f s\u00fcreleri k\u0131sal\u0131yor.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Rahmetli Kadir \u0130nan\u0131r, \u2018Sevimli Ke\u00e7i\u2019<\/strong> <strong>reklam filmi i\u00e7in nas\u0131l ikna edildi?\u00a0<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">\u201c\u0130lk olarak 2014 y\u0131l\u0131nda usta oyucu rahmetli Kadir \u0130nan\u0131r\u2019\u0131n rol ald\u0131\u011f\u0131, 2022 y\u0131l\u0131nda da \u00fcnl\u00fc oyuncu Cengiz Bozkurt\u2019la yeni versiyonu \u00e7evrilen \u2018Sevimli Ke\u00e7i\u2019 reklam\u0131, Sigortam.net\u2019e neler katt\u0131?\u201d\u201cKadir \u0130nan\u0131r nas\u0131l ikna edildi?\u201d Bu sorular\u0131n yan\u0131tlar\u0131n\u0131 da Sigortam.net Genel M\u00fcd\u00fcr\u00fc Ataman Kalkan ile Sigortam.net Pazarlama Grup M\u00fcd\u00fcr\u00fc Didem A\u015fk\u0131n Sinnar\u2019dan ald\u0131k. Kadir \u0130nan\u0131r ve Sevimli Ke\u00e7i reklam\u0131n\u0131n \u015firket a\u00e7\u0131s\u0131ndan bir d\u00f6n\u00fcm noktas\u0131 oldu\u011funu belirten Kalkan, \u201cBiz o zamanlarda dijital sigortac\u0131l\u0131\u011f\u0131n\u0131n \u00f6n\u00fcndeki engelin teknoloji de\u011fil, g\u00fcven oldu\u011funu fark etmi\u015ftik. Bireyler internetten sigorta poli\u00e7esi sat\u0131n alma fikrine hen\u00fcz al\u0131\u015fk\u0131n de\u011fildi. \u0130nan\u0131r ve Ke\u00e7i karakteri bu al\u0131\u015fkanl\u0131\u011f\u0131n de\u011fi\u015fmesinde b\u00fcy\u00fck rol oynad\u0131. \u0130nan\u0131r\u2019\u0131n verdi\u011fi g\u00fcven, ke\u00e7inin inat\u00e7\u0131l\u0131\u011f\u0131, kararl\u0131l\u0131\u011f\u0131, do\u011fru yolu bulma \u00f6zelli\u011fi Sigortam.net\u2019in geni\u015f kitleler taraf\u0131ndan benimsenmesine yol a\u00e7t\u0131. 2022\u2019de relansman yap\u0131ld\u0131. Bu kez Cengiz Bozkurt\u2019un rol ald\u0131\u011f\u0131 reklam filminde ke\u00e7i gen\u00e7le\u015ftirildi; daha sempatik hale getirildi.\u201d Sigortam.net Pazarlama Grup M\u00fcd\u00fcr\u00fc Didem A\u015fk\u0131n Sinnar da b\u00fcy\u00fck ilgi g\u00f6ren reklam kampanyas\u0131n\u0131n arkas\u0131ndaki fikir konusunda \u015funlar\u0131 s\u00f6yl\u00fcyor: \u201cBirlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z Tribal Ajans\u2019\u0131n sevimli ke\u00e7i karakteri ile olaya bir abs\u00fcrtl\u00fck katma fikri vard\u0131. Ke\u00e7inin se\u00e7ici, inat\u00e7\u0131 bir karakterinin olmas\u0131, bizim marka ile e\u015fle\u015fiyor. M\u00fc\u015fteriler i\u00e7in en do\u011fru sigorta \u00fcr\u00fcn\u00fcn\u00fc se\u00e7mek i\u00e7in \u00e7aba sarf ediyoruz. Ke\u00e7iler de en do\u011fru otu bulmak i\u00e7in da\u011flarda gezermi\u015f. Ayr\u0131ca, rahmetli Kadir \u0130nan\u0131r da ke\u00e7ileri ve do\u011fal ortam\u0131 \u00e7ok severmi\u015f. Bu da kendisinin filmde rol almas\u0131nda etkili oldu. Reklam filmi \u00e7ok ak\u0131llarda kald\u0131. T\u00fcm ara\u015ft\u0131rmalar\u0131m\u0131zda ke\u00e7inin bilinirli\u011fi y\u00fcksek \u00e7\u0131k\u0131yor. Sigortam.net deyince insanlar \u00f6ncelikle \u2018Ke\u00e7i\u2019 diyor.Ke\u00e7inin marka ile \u00f6zde\u015fle\u015fti\u011fini s\u00f6yleyebilirim.\u201d<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"523\" src=\"https:\/\/sigortamedya.com.tr\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_tb88c3tb88c3tb88-855x523.png\" alt=\"\" class=\"wp-image-131277\" \/><\/figure>\n<h4 class=\"wp-block-heading\"><strong>Basketbol\u2019u seviyor,\u00a0<\/strong> <strong>Fenerbah\u00e7e Beko<\/strong> <strong>ma\u00e7lar\u0131nda stres at\u0131yor<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Sigortam.net Genel M\u00fcd\u00fcr\u00fc Atman Kalkan\u2019\u0131 sigortac\u0131-finans\u00e7\u0131 kimli\u011fi d\u0131\u015f\u0131nda da yak\u0131ndan tan\u0131mak istedik. Ge\u00e7mi\u015f r\u00f6portajlardan farkl\u0131 olarak bu kez, foto\u011fraf\u00e7\u0131 arkada\u015f\u0131m\u0131z Ahmet Korkmaz foto\u011fraflar\u0131 \u00e7ekerken, r\u00f6portaj\u0131m\u0131z\u0131n ba\u015f\u0131nda Ataman Bey\u2019e hobi ve ilgi alanlar\u0131n\u0131 sordum. H\u00e2tt\u00e2,\u00a0\u00a0ge\u00e7ti\u011fimiz ayki d\u00fcnya kupas\u0131n\u0131n da heyecan\u0131 ile ilk, \u201cD\u00fcnya kupas\u0131 ma\u00e7lar\u0131n\u0131 izliyor musunuz? Favori tak\u0131n\u0131z kim?\u201d sorusunu sordum. Kendisinden \u00f6\u011frendim ki Ataman Bey d\u00fcnya kupas\u0131 ma\u00e7lar\u0131n\u0131 izlememi\u015f. Futbolu da \u00e7ok sevmiyor. Buna kar\u015f\u0131n Kalkan, basketboldan b\u00fcy\u00fck keyif al\u0131yor. Gen\u00e7li\u011finde de basketbol oynad\u0131\u011f\u0131n\u0131 ancak ya\u015f\u0131 ilerledik\u00e7e spor yapmay\u0131 b\u0131rakt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. 15 ya\u015f\u0131ndaki o\u011flu Erim ile birlikte Fenerbah\u00e7e Beko tak\u0131m\u0131n\u0131n b\u00fct\u00fcn ma\u00e7lar\u0131n\u0131 izlediklerini ve kombine biletlerinin oldu\u011funu dile getiren Kalkan, basketbol ma\u00e7lar\u0131n\u0131n stres att\u0131\u011f\u0131 yeg\u00e2ne ortam oldu\u011funu dile getiriyor. Kalkan, sekt\u00f6rdeki pek \u00e7ok y\u00f6netici gibi iyi bir ile babas\u0131. O\u011flu ve e\u015fi Ebru K\u00fcnar Kalkan ile birlikte s\u0131k s\u0131k yurtd\u0131\u015f\u0131 seyahat ettiklerini kaydediyor. Son olarak ailecek \u0130ngiltere-Londra\u2019ya gittiklerini ifade eden Kalkan, \u201cLondra\u2019y\u0131 ziyaret etti\u011fimizde metro ve toplu ta\u015f\u0131mada so\u011futma sistemi \u00e7al\u0131\u015fm\u0131yordu. Ana yollardan her birimiz ayr\u0131 bisikletlerle t\u00fcm Londra\u2019y\u0131 ba\u015ftan a\u015fa\u011f\u0131ya kat ettik\u201d diyor. Kalkan, bug\u00fcne kadar yurtd\u0131\u015f\u0131nda gitti\u011fi \u015fehirlerden, tarihsel ve k\u00fclt\u00fcrel dokunun kendisini b\u00fcy\u00fcledi\u011fi \u0130talya\u2019n\u0131n Roma ve Floransa \u015fehirlerinden \u00e7ok etkilendi\u011fini dile getiriyor.<\/p>\n<p class=\"wp-block-paragraph\">\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fsigortamedya.com.tr%2Fsigortalilar-artik-fiyata-degil-kapsam-ve-hizmet-kalitesine-bakiyor%2F&amp;via=sigortamedya\" class=\"twitter-share-button\">Tweet<\/a><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>12 milyon m\u00fc\u015fteriye ula\u015fan Sigortam.net\u2019in, Genel M\u00fcd\u00fcr\u00fc Ataman Kalkan, son y\u0131llarda bireysel m\u00fc\u015fteri davran\u0131\u015flar\u0131ndaki de\u011fi\u015fikli\u011fe dikkat \u00e7ekerek, \u201cSigortal\u0131lar\u0131m\u0131z, art\u0131k fiyat yerine, teminat kapsam\u0131 ve hizmet kalitesine bak\u0131yor. Sigortam.net olarak m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131n\u0131 anlay\u0131p, onlara uygun \u00e7\u00f6z\u00fcmler geli\u015ftiriyoruz\u201d diyor. ALP S\u00dcER\/S\u0130GORTAMEDYA \u00d6ZEL<\/p>\n","protected":false},"author":1,"featured_media":867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=866"}],"version-history":[{"count":0,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/media\/867"}],"wp:attachment":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}