{"id":883,"date":"2026-08-22T15:11:49","date_gmt":"2026-08-22T12:11:49","guid":{"rendered":"https:\/\/sigorta.nesiblog.com\/?p=883"},"modified":"2026-08-22T15:11:49","modified_gmt":"2026-08-22T12:11:49","slug":"kaskonomiq-portfoyunun-yuzde-91ini-yeni-sigortalilar-olusturdu","status":"publish","type":"post","link":"https:\/\/sigorta.nesiblog.com\/?p=883","title":{"rendered":"KASKONOMIQ portf\u00f6y\u00fcn\u00fcn y\u00fczde 91\u2019ini yeni sigortal\u0131lar olu\u015fturdu"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong>Maher Holding Sigorta Grubu\u2019nun kasko penetrasyonunu art\u0131rma hedefiyle sundu\u011fu Quick Sigorta\u2019n\u0131n KASKONOMIQ ve Corpus Sigorta\u2019n\u0131n KASKONOMIC \u00fcr\u00fcnlerinde ilk sonu\u00e7lar a\u00e7\u0131kland\u0131. KASKONOMIQ portf\u00f6y\u00fcn\u00fcn yakla\u015f\u0131k y\u00fczde 91\u2019i yeni sigortal\u0131lardan olu\u015furken toplam portf\u00f6y\u00fcn y\u00fczde 55\u2019ini daha \u00f6nce hi\u00e7 kasko yapt\u0131rmam\u0131\u015f, y\u00fczde 36\u2019s\u0131n\u0131 ise ge\u00e7mi\u015fte kaskosu bulunmas\u0131na ra\u011fmen sistemden ayr\u0131lm\u0131\u015f ara\u00e7 sahipleri olu\u015fturdu.<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">T\u00fcrkiye\u2019de ara\u00e7 sahiplerinin \u00f6nemli bir b\u00f6l\u00fcm\u00fc kasko g\u00fcvencesinin d\u0131\u015f\u0131nda bulunurken, ara\u00e7 de\u011ferleri ile yedek par\u00e7a ve onar\u0131m maliyetlerindeki y\u00fckseli\u015f, olas\u0131 hasarlar\u0131n ara\u00e7 sahipleri \u00fczerindeki mali y\u00fck\u00fcn\u00fc de art\u0131r\u0131yor.<\/p>\n<p class=\"wp-block-paragraph\">Maher Holding Sigorta Grubu, Quick Sigorta ve Corpus Sigorta arac\u0131l\u0131\u011f\u0131yla kaskoda yaln\u0131zca mevcut pazardan pay almay\u0131 de\u011fil, halen sistem d\u0131\u015f\u0131nda bulunan ara\u00e7lar\u0131 da g\u00fcvence kapsam\u0131na alarak kasko penetrasyonunu y\u00fckseltmeyi hedefliyor.<br \/>Bu stratejinin \u00f6nemli ayaklar\u0131n\u0131 Quick Sigorta\u2019n\u0131n KASKONOMIQ ve Corpus Sigorta\u2019n\u0131n KASKONOMIC \u00fcr\u00fcnleri olu\u015fturuyor.<\/p>\n<p class=\"wp-block-paragraph\">Ara\u00e7 ya\u015f\u0131 s\u0131n\u0131r\u0131 bulunmayan KASKONOMIQ ile sigortal\u0131lar, riskin belirli bir b\u00f6l\u00fcm\u00fcn\u00fc \u00fcstlenerek daha eri\u015filebilir primlerle b\u00fcy\u00fck risklere kar\u015f\u0131 kasko g\u00fcvencesi alabiliyor. Y\u00fczde 15 ve y\u00fczde 25 muafiyet se\u00e7enekleri sunan \u00fcr\u00fcn; \u00e7arpma, \u00e7arp\u0131\u015fma, h\u0131rs\u0131zl\u0131k, yang\u0131n, deprem, sel ve ter\u00f6r gibi riskleri g\u00fcvence kapsam\u0131na al\u0131yor.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"336\" src=\"https:\/\/sigortamedya.com.tr\/wp-content\/uploads\/2026\/08\/0-toplu-2.jpg-855x336.jpeg\" alt=\"\" class=\"wp-image-131376\" \/><\/figure>\n<h4 class=\"wp-block-heading\"><strong>Yeni sigortal\u0131lar\u0131n y\u00fczde 55\u2019i daha \u00f6nce hi\u00e7 kasko yapt\u0131rmam\u0131\u015f<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">KASKONOMIQ\u2019in ilk sonu\u00e7lar\u0131na g\u00f6re portf\u00f6y\u00fcn yakla\u015f\u0131k y\u00fczde 91\u2019ini yeni sigortal\u0131lar, y\u00fczde 9\u2019unu ise yenilemeler olu\u015fturdu.<\/p>\n<p class=\"wp-block-paragraph\">Toplam portf\u00f6y\u00fcn yakla\u015f\u0131k y\u00fczde 55\u2019i daha \u00f6nce hi\u00e7 kasko yapt\u0131rmam\u0131\u015f ara\u00e7 sahiplerinden geldi. Yakla\u015f\u0131k y\u00fczde 36\u2019l\u0131k b\u00f6l\u00fcm\u00fc ise ge\u00e7mi\u015fte kasko yapt\u0131rmas\u0131na ra\u011fmen daha sonra \u00e7e\u015fitli nedenlerle sistemden ayr\u0131lan ara\u00e7 sahipleri olu\u015fturdu.B\u00f6ylece binlerce yeni sigortal\u0131 ve ara\u00e7 ilk kez kasko kapsam\u0131na girerken, daha \u00f6nce sistemden ayr\u0131lan binlerce ara\u00e7 sahibi de yeniden kasko g\u00fcvencesine kavu\u015ftu.<\/p>\n<h4 class=\"wp-block-heading\"><strong>\u201cKaskoda pazar\u0131 b\u00fcy\u00fctmek istiyoruz\u201d<\/strong><\/h4>\n<p class=\"wp-block-paragraph\"><strong>Maher Holding Sigorta Grubu Ba\u015fkan\u0131 Ahmet Ya\u015far<\/strong>, ilk sonu\u00e7lar\u0131n grubun kaskoda izledi\u011fi stratejinin kar\u015f\u0131l\u0131k bulmaya ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6sterdi\u011fini belirterek \u201cT\u00fcrkiye\u2019de kaskoda \u00f6n\u00fcm\u00fczde \u00e7ok \u00f6nemli bir b\u00fcy\u00fcme alan\u0131 var. Biz bu alana yaln\u0131zca mevcut kaskolu ara\u00e7lar\u0131n \u015firketler aras\u0131nda el de\u011fi\u015ftirece\u011fi bir pazar olarak bakm\u0131yoruz. As\u0131l potansiyel, bug\u00fcn kaskosu olmayan milyonlarca arac\u0131n g\u00fcvence alt\u0131na al\u0131nmas\u0131nda. KASKONOMIQ\u2019in ilk sonu\u00e7lar\u0131 bize g\u00f6steriyor ki do\u011fru \u00fcr\u00fcn ve do\u011fru fiyatlama modeliyle bunu yapmak m\u00fcmk\u00fcn\u201d dedi.<\/p>\n<p class=\"wp-block-paragraph\">Y\u00fczde 91\u2019lik yeni sigortal\u0131 oran\u0131na dikkat \u00e7eken Ya\u015far, \u015f\u00f6yle devam etti: \u201cPortf\u00f6y\u00fcm\u00fcz\u00fcn yakla\u015f\u0131k y\u00fczde 55\u2019ini daha \u00f6nce hi\u00e7 kasko yapt\u0131rmam\u0131\u015f ara\u00e7 sahipleri olu\u015fturuyor. Y\u00fczde 36\u2019l\u0131k bir kesimi de daha \u00f6nce kasko yapt\u0131rm\u0131\u015f ancak sonras\u0131nda sistemden ayr\u0131lm\u0131\u015f ara\u00e7 sahiplerinden yeniden kazan\u0131yoruz. Yani bir taraftan binlerce yeni sigortal\u0131y\u0131 ve arac\u0131 kaskoyla tan\u0131\u015ft\u0131r\u0131yor, di\u011fer taraftan kaskodan uzakla\u015fm\u0131\u015f ara\u00e7 sahiplerini yeniden sisteme dahil ediyoruz. Bizim i\u00e7in as\u0131l de\u011ferli olan taraf\u0131 bu. Sadece poli\u00e7e \u00fcretmiyor, kasko fark\u0131ndal\u0131\u011f\u0131n\u0131 ve sigortal\u0131l\u0131\u011f\u0131 da art\u0131r\u0131yoruz.\u201d<\/p>\n<h4 class=\"wp-block-heading\"><strong>Ara\u00e7 ya\u015f\u0131 s\u0131n\u0131r\u0131 bulunmuyor<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">KASKONOMIQ\u2019in \u00f6ne \u00e7\u0131kan \u00f6zelliklerinden biri de ara\u00e7 ya\u015f\u0131 s\u0131n\u0131r\u0131 olmadan sunulmas\u0131. B\u00f6ylece ya\u015f\u0131 nedeniyle standart kasko \u00fcr\u00fcnlerine eri\u015fmekte zorlanan ara\u00e7 sahiplerine de kasko yapt\u0131rma se\u00e7ene\u011fi sa\u011flan\u0131yor.<\/p>\n<p class=\"wp-block-paragraph\">Her ara\u00e7 sahibinin ara\u00e7, b\u00fct\u00e7e ve g\u00fcvence ihtiyac\u0131n\u0131n farkl\u0131 oldu\u011funu vurgulayan Ya\u015far, \u201cHer ara\u00e7 sahibine ayn\u0131 \u00fcr\u00fcn\u00fc sunarak kasko penetrasyonunu istedi\u011fimiz seviyeye ta\u015f\u0131yamay\u0131z. KASKONOMIQ ve KASKONOMIC ile sigortal\u0131ya farkl\u0131 bir se\u00e7enek sunuyoruz. Sigortal\u0131 riskin belirli bir b\u00f6l\u00fcm\u00fcn\u00fc \u00fczerinde tutuyor, kendisi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck mali sonu\u00e7 yaratabilecek riskleri ise sigortaya devrediyor. B\u00f6ylece kasko, daha geni\u015f bir ara\u00e7 kitlesi i\u00e7in ula\u015f\u0131labilir hale geliyor\u201d diye konu\u015ftu.<br \/>Quick Sigorta\u2019n\u0131n KASKONOMIQ ile geli\u015ftirdi\u011fi modelin yan\u0131 s\u0131ra Corpus Sigorta\u2019n\u0131n KASKONOMIC \u00fcr\u00fcn\u00fc de Maher Holding Sigorta Grubu\u2019nun kasko stratejisinin di\u011fer aya\u011f\u0131n\u0131 olu\u015fturuyor.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Daha geni\u015f g\u00fcvence isteyenlere S\u0131n\u0131rs\u0131z Kasko<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Grubun kasko stratejisi, daha \u00f6nce kasko yapt\u0131ramayan veya sistemden ayr\u0131lan ara\u00e7 sahiplerini yeniden g\u00fcvence kapsam\u0131na almakla s\u0131n\u0131rl\u0131 kalm\u0131yor. Kasko bilinci ve g\u00fcvence beklentisi artt\u0131k\u00e7a daha geni\u015f teminat ve hizmet talep eden ara\u00e7 sahiplerine de farkl\u0131 se\u00e7enekler sunuluyor.<\/p>\n<p class=\"wp-block-paragraph\">Quick Sigorta\u2019n\u0131n S\u0131n\u0131rs\u0131z Kasko \u00fcr\u00fcn\u00fc kapsam\u0131nda limitsiz ihtiyari mali mesuliyet ve s\u0131n\u0131rs\u0131z ikame ara\u00e7 hizmetinin yan\u0131 s\u0131ra orijinal yedek par\u00e7a ve onar\u0131m avantajlar\u0131, lastik saklama, mevsimlik lastik de\u011fi\u015fimi ve yol yard\u0131m hizmetleri bir arada sunuluyor.<\/p>\n<p class=\"wp-block-paragraph\">Ahmet Ya\u015far, grubun kasko yakla\u015f\u0131m\u0131n\u0131 \u015f\u00f6yle anlatt\u0131: \u201cKASKONOMIQ ve KASKONOMIC ile bug\u00fcne kadar kaskoya ula\u015famam\u0131\u015f ya da sistemden uzakla\u015fm\u0131\u015f ara\u00e7 sahiplerini yeniden g\u00fcvenceyle bulu\u015fturuyoruz. Kaskoyla tan\u0131\u015fan, risklerinin fark\u0131na varan ve zaman i\u00e7inde daha geni\u015f teminat ve hizmet isteyen sigortal\u0131ya ise S\u0131n\u0131rs\u0131z Kasko ile cevap veriyoruz. Hedefimiz yaln\u0131zca kasko pazar\u0131ndan daha fazla pay almak de\u011fil. Kaskoyu daha fazla ara\u00e7 sahibine ula\u015ft\u0131rmak, kasko fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rmak ve pazar\u0131n kendisini b\u00fcy\u00fctmek. \u0130lk sonu\u00e7lar, binlerce yeni sigortal\u0131n\u0131n ve arac\u0131n sisteme dahil olmas\u0131yla bu yakla\u015f\u0131m\u0131n kar\u015f\u0131l\u0131k buldu\u011funu g\u00f6steriyor.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fsigortamedya.com.tr%2Fkaskonomiq-portfoyunun-yuzde-91ini-yeni-sigortalilar-olusturdu%2F&amp;via=sigortamedya\" class=\"twitter-share-button\">Tweet<\/a><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Maher Holding Sigorta Grubu\u2019nun kasko penetrasyonunu art\u0131rma hedefiyle sundu\u011fu Quick Sigorta\u2019n\u0131n KASKONOMIQ ve Corpus Sigorta\u2019n\u0131n KASKONOMIC \u00fcr\u00fcnlerinde ilk sonu\u00e7lar a\u00e7\u0131kland\u0131. KASKONOMIQ portf\u00f6y\u00fcn\u00fcn yakla\u015f\u0131k y\u00fczde 91\u2019i yeni sigortal\u0131lardan olu\u015furken toplam portf\u00f6y\u00fcn y\u00fczde 55\u2019ini daha \u00f6nce hi\u00e7 kasko yapt\u0131rmam\u0131\u015f, y\u00fczde 36\u2019s\u0131n\u0131 ise<\/p>\n","protected":false},"author":1,"featured_media":884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=883"}],"version-history":[{"count":0,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/media\/884"}],"wp:attachment":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}