{"id":951,"date":"2026-09-08T19:50:46","date_gmt":"2026-09-08T16:50:46","guid":{"rendered":"https:\/\/sigorta.nesiblog.com\/?p=951"},"modified":"2026-09-08T19:50:46","modified_gmt":"2026-09-08T16:50:46","slug":"allianz-turkiyeye-effie-awards-turkiyeden-uc-odul","status":"publish","type":"post","link":"https:\/\/sigorta.nesiblog.com\/?p=951","title":{"rendered":"Allianz T\u00fcrkiye\u2019ye Effie Awards T\u00fcrkiye\u2019den \u00fc\u00e7 \u00f6d\u00fcl"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong>Allianz T\u00fcrkiye, Effie Awards T\u00fcrkiye 2026\u2019da iki Alt\u0131n ve bir Bronz olmak \u00fczere \u00fc\u00e7 \u00f6d\u00fcl kazand\u0131. \u201cDa\u011f Gibi Arkan\u0131zday\u0131z\u201d projesiyle Sponsorluk kategorisinde, \u201cHerkes Allianzl\u0131 Olabilir, Herkes Allianz Olamaz\u201d kampanyas\u0131yla Sigorta ve Bireysel Emeklilik kategorisinde Alt\u0131n Effie alan \u015firket, \u201cKe\u015fge\u201d \u00e7al\u0131\u015fmas\u0131yla ayn\u0131 kategoride Bronz Effie\u2019nin sahibi oldu. Allianz T\u00fcrkiye, bu sonu\u00e7la sigorta ve emeklilik sekt\u00f6r\u00fcnde bir y\u0131lda en fazla Effie kazanan marka oldu.<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Allianz T\u00fcrkiye, Effie Awards T\u00fcrkiye 2026\u2019da \u00fc\u00e7 farkl\u0131 ileti\u015fim \u00e7al\u0131\u015fmas\u0131yla \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. \u015eirket, \u201cDa\u011f Gibi Arkan\u0131zday\u0131z\u201d projesiyle Sponsorluk kategorisinde Alt\u0131n Effie kazan\u0131rken, \u201cHerkes Allianzl\u0131 Olabilir, Herkes Allianz Olamaz\u201d kampanyas\u0131 Sigorta ve Bireysel Emeklilik kategorisinde Alt\u0131n Effie ald\u0131. \u201cKe\u015fge\u201d ileti\u015fim \u00e7al\u0131\u015fmas\u0131 ise ayn\u0131 kategoride Bronz Effie kazand\u0131.<\/p>\n<p class=\"wp-block-paragraph\">B\u00f6ylece Allianz T\u00fcrkiye, iki Alt\u0131n ve bir Bronz \u00f6d\u00fclle hem bug\u00fcne kadarki en y\u00fcksek y\u0131ll\u0131k Effie say\u0131s\u0131na ula\u015ft\u0131 hem de 2026\u2019da sigorta ve emeklilik sekt\u00f6r\u00fcnde en fazla Effie kazanan marka oldu.<\/p>\n<h4 class=\"wp-block-heading\"><strong>\u201cFarkl\u0131 alanlardaki \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131n yaratt\u0131\u011f\u0131 etkinin g\u00f6stergesi\u201d<\/strong><\/h4>\n<p class=\"wp-block-paragraph\"><strong>Allianz T\u00fcrkiye Pazarlama ve Dijital Sigortalar Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Onur K\u0131rc\u0131<\/strong>, ileti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131 markan\u0131n hik\u00e2yesini anlatman\u0131n yan\u0131 s\u0131ra m\u00fc\u015fteriler ve toplum i\u00e7in yarat\u0131lan de\u011feri g\u00f6r\u00fcn\u00fcr k\u0131lman\u0131n bir yolu olarak g\u00f6rd\u00fcklerini belirtti.<\/p>\n<p class=\"wp-block-paragraph\">K\u0131rc\u0131, \u201cBu y\u0131l Effie Awards T\u00fcrkiye\u2019den iki Alt\u0131n ve bir Bronz olmak \u00fczere \u00fc\u00e7 \u00f6d\u00fclle d\u00f6nmemiz, farkl\u0131 alanlarda hayata ge\u00e7irdi\u011fimiz \u00e7al\u0131\u015fmalar\u0131n yaratt\u0131\u011f\u0131 etkinin \u00f6nemli bir g\u00f6stergesi. \u00d6zellikle bir y\u0131lda ald\u0131\u011f\u0131m\u0131z en y\u00fcksek Effie say\u0131s\u0131na ula\u015fm\u0131\u015f olmaktan ve sigorta ve emeklilik sekt\u00f6r\u00fcnde bir y\u0131lda en \u00e7ok Effie kazanan marka olmaktan b\u00fcy\u00fck mutluluk duyuyoruz\u201d dedi.<\/p>\n<p class=\"wp-block-paragraph\">Ba\u015far\u0131da eme\u011fi bulunan ekip arkada\u015flar\u0131na, yarat\u0131c\u0131 i\u015f ortaklar\u0131na ve payda\u015flara te\u015fekk\u00fcr eden K\u0131rc\u0131, \u201cBirlikte \u00fcretti\u011fimiz, cesurca denedi\u011fimiz ve etkisini \u00f6l\u00e7meye \u00f6nem verdi\u011fimiz i\u015flerle sekt\u00f6r\u00fcm\u00fczde de ilklere imza atmaya devam edece\u011fiz\u201d ifadelerini kulland\u0131.<\/p>\n<h4 class=\"wp-block-heading\"><strong>\u201cDa\u011f Gibi Arkan\u0131zday\u0131z\u201da Alt\u0131n Effie<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Sponsorluk kategorisinde Alt\u0131n Effie kazanan \u201cDa\u011f Gibi Arkan\u0131zday\u0131z\u201d projesi, daha \u00f6nce kayak sporuyla tan\u0131\u015fmam\u0131\u015f Erzurum Paland\u00f6ken\u2019deki k\u0131z \u00e7ocuklar\u0131n\u0131n kayak sporuna eri\u015fimini desteklemeyi ve potansiyellerini geli\u015ftirmelerine katk\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yor.<\/p>\n<p class=\"wp-block-paragraph\">Proje kapsam\u0131nda se\u00e7ilen \u00fc\u00e7 k\u0131z \u00e7ocu\u011funa yakla\u015f\u0131k 10 y\u0131l boyunca e\u011fitim ve malzeme deste\u011fi sa\u011flan\u0131yor.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Sa\u011fl\u0131k sigortas\u0131 kampanyas\u0131na Alt\u0131n Effie<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">\u201cHerkes Allianzl\u0131 Olabilir, Herkes Allianz Olamaz\u201d kampanyas\u0131 ise Sigorta ve Bireysel Emeklilik kategorisinde Alt\u0131n Effie kazand\u0131. Allianz T\u00fcrkiye\u2019nin sa\u011fl\u0131k sigortas\u0131 alan\u0131ndaki \u00fcr\u00fcn ve hizmetlerini oda\u011f\u0131na alan kampanyada, g\u00fcnl\u00fck hayattan tan\u0131d\u0131k durumlar mizahi bir anlat\u0131mla ele al\u0131n\u0131yor.<\/p>\n<p class=\"wp-block-paragraph\">Ayn\u0131 kategoride Bronz Effie alan \u201cKe\u015fge\u201d kampanyas\u0131 ise 5G ile birlikte yeniden tan\u0131mlanan h\u0131z kavram\u0131n\u0131 Allianz Kasko\u2019nun ihtiya\u00e7 an\u0131nda sundu\u011fu h\u0131zl\u0131 asistans hizmetleriyle bir araya getiriyor. Ara\u00e7 ar\u0131zas\u0131 ve yolda kalma gibi durumlar\u0131n i\u015flendi\u011fi kampanyada Allianz\u2019\u0131n \u00e7ekici hizmetinin h\u0131z\u0131 ve eri\u015filebilirli\u011fi anlat\u0131l\u0131yor.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Effie yolculu\u011fu 2017\u2019de ba\u015flad\u0131<\/strong><\/h4>\n<p class=\"wp-block-paragraph\">Allianz T\u00fcrkiye\u2019nin Effie Awards T\u00fcrkiye\u2019deki ilk \u00f6d\u00fcl\u00fc, 2017 y\u0131l\u0131nda \u201cAllianz Seninle\u201d ileti\u015fimiyle kazand\u0131\u011f\u0131 G\u00fcm\u00fc\u015f Effie oldu.<\/p>\n<p class=\"wp-block-paragraph\">\u015eirket, 2019, 2020 ve 2021 y\u0131llar\u0131nda da ayn\u0131 ileti\u015fim platformu alt\u0131nda ger\u00e7ekle\u015ftirdi\u011fi farkl\u0131 \u00e7al\u0131\u015fmalarla G\u00fcm\u00fc\u015f Effie kazand\u0131.<br \/>2023 y\u0131l\u0131nda \u201cS\u00fcmeyye Boyac\u0131 \u2013 Birlikte Umutla\u201d projesiyle Alt\u0131n Effie alan Allianz T\u00fcrkiye, 2025\u2019te \u201cElle Muayene\u201d kampanyas\u0131yla biri Alt\u0131n, di\u011feri Bronz olmak \u00fczere iki \u00f6d\u00fcl kazand\u0131. \u015eirket, 2026\u2019da ald\u0131\u011f\u0131 \u00fc\u00e7 \u00f6d\u00fclle Effie Awards T\u00fcrkiye\u2019de bug\u00fcne kadarki en y\u00fcksek y\u0131ll\u0131k \u00f6d\u00fcl say\u0131s\u0131na ula\u015ft\u0131.<\/p>\n<p class=\"wp-block-paragraph\">\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fsigortamedya.com.tr%2Fallianz-turkiyeye-effie-awards-turkiyeden-uc-odul%2F&amp;via=sigortamedya\" class=\"twitter-share-button\">Tweet<\/a><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Allianz T\u00fcrkiye, Effie Awards T\u00fcrkiye 2026\u2019da iki Alt\u0131n ve bir Bronz olmak \u00fczere \u00fc\u00e7 \u00f6d\u00fcl kazand\u0131. \u201cDa\u011f Gibi Arkan\u0131zday\u0131z\u201d projesiyle Sponsorluk kategorisinde, \u201cHerkes Allianzl\u0131 Olabilir, Herkes Allianz Olamaz\u201d kampanyas\u0131yla Sigorta ve Bireysel Emeklilik kategorisinde Alt\u0131n Effie alan \u015firket, \u201cKe\u015fge\u201d \u00e7al\u0131\u015fmas\u0131yla<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-951","post","type-post","status-publish","format-standard","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=951"}],"version-history":[{"count":0,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/951\/revisions"}],"wp:attachment":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}