{"id":958,"date":"2026-09-10T20:30:18","date_gmt":"2026-09-10T17:30:18","guid":{"rendered":"https:\/\/sigorta.nesiblog.com\/?p=958"},"modified":"2026-09-10T20:30:18","modified_gmt":"2026-09-10T17:30:18","slug":"saglik-kampanyalari-sigortali-sayisini-1-2-milyona-cikardi","status":"publish","type":"post","link":"https:\/\/sigorta.nesiblog.com\/?p=958","title":{"rendered":"Sa\u011fl\u0131k kampanyalar\u0131 sigortal\u0131 say\u0131s\u0131n\u0131 1.2 milyona \u00e7\u0131kard\u0131"},"content":{"rendered":"

FIBA Kad\u0131nlar Basketbol D\u00fcnya Kupas\u0131\u2019nda, A Milli Kad\u0131n Basketbol Tak\u0131m\u0131\u2019n\u0131n heyecan\u0131na ortak olan T\u00fcrkiye Sigorta, d\u00fczenledi\u011fi bas\u0131n toplant\u0131s\u0131nda b\u00fcy\u00fcme performans\u0131ndan sa\u011fl\u0131k sigortac\u0131l\u0131\u011f\u0131na ve yapay zek\u00e2 yat\u0131r\u0131mlar\u0131na uzanan g\u00fcndemini de payla\u015ft\u0131. Son d\u00f6nemde sa\u011fl\u0131k sigortac\u0131l\u0131\u011f\u0131nda yapt\u0131\u011f\u0131 s\u0131\u00e7ramaya dikkat \u00e7eken \u015firket, Temmuz 2026 itibar\u0131yla sa\u011fl\u0131kta sigortal\u0131 say\u0131s\u0131n\u0131n 1,2 milyona ula\u015ft\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/strong><\/h4>\n

T\u00fcrkiye Sigorta, Berlin\u2019de d\u00fczenlenen FIBA Kad\u0131nlar Basketbol D\u00fcnya Kupas\u0131\u2019nda deste\u011fini\u00a0s\u00fcrd\u00fcrd\u00fc\u011f\u00fc A Kad\u0131n Mill\u00ee Basketbol Tak\u0131m\u0131\u2019n\u0131n Avustralya ve Porto Riko ile oynad\u0131\u011f\u0131 kar\u015f\u0131la\u015fmalarda mill\u00eelerin yan\u0131nda yer ald\u0131. \u015eirketin ev sahipli\u011finde ger\u00e7ekle\u015ftirilen organizasyon, spor bulu\u015fmas\u0131n\u0131n yan\u0131 s\u0131ra T\u00fcrkiye Sigorta\u2019n\u0131n b\u00fcy\u00fcme, sa\u011fl\u0131k sigortac\u0131l\u0131\u011f\u0131, oto sigortalar\u0131, teknoloji ve yapay zek\u00e2 alan\u0131ndaki \u00e7al\u0131\u015fmalar\u0131n\u0131n da payla\u015f\u0131ld\u0131\u011f\u0131 kapsaml\u0131 bir toplant\u0131ya d\u00f6n\u00fc\u015ft\u00fc.\u00a0Organizasyona T\u00fcrkiye Sigorta Sa\u011fl\u0131k Sigortalar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Tuba Buldu, Oto, Tar\u0131m Sigortalar\u0131 ve Akt\u00fcerya Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Melike Nur \u00c7\u0131nar, Bilgi Teknolojileri Genel M\u00fcd\u00fcr\u00a0Yard\u0131mc\u0131s\u0131 \u00c7i\u011fdem K\u0131l\u0131\u00e7 ile Kurumsal \u0130leti\u015fim ve Marka Y\u00f6netimi Direkt\u00f6r\u00fc Selda \u00c7aml\u0131bel \u00d6zkoyuncu<\/strong> ev sahipli\u011fi yapt\u0131. T\u00fcrkiye Basketbol Federasyonu Y\u00f6netim Kurulu \u00dcyesi Dr. G\u00fcl\u015fah Akkaya, TBF Y\u00f6netim Kurulu \u00dcyesi Bahar \u00c7a\u011flar \u00d6kten ve TBF Pazarlama Direkt\u00f6r\u00fc Sanem Mall\u0131 da bulu\u015fmada yer ald\u0131.\u00a0T\u00fcrkiye\u2019nin farkl\u0131 noktalar\u0131ndan\u00a0Berlin\u2019e\u00a0gelen bas\u0131n mensuplar\u0131 ve sporseverler mill\u00ee tak\u0131m\u0131n\u00a0kar\u015f\u0131la\u015fmalar\u0131n\u0131 birlikte takip ederken T\u00fcrkiye Sigorta y\u00f6neticileri de kendi sorumluluk alanlar\u0131ndaki sonu\u00e7lar\u0131 ve \u00f6n\u00fcm\u00fczdeki d\u00f6neme ili\u015fkin hedefleri anlatt\u0131.<\/p>\n

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T\u00fcrkiye\u2019de sa\u011fl\u0131k sigortas\u0131 bulunan<\/strong> her yedi ki\u015fiden birine ula\u015f\u0131yoruz<\/strong><\/h4>\n

T\u00fcrkiye Sigorta Sa\u011fl\u0131k Sigortalar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Tuba Buldu<\/strong> sa\u011fl\u0131k sigortac\u0131l\u0131\u011f\u0131ndaki geli\u015fmelere vurgu yapt\u0131. Buldu, sa\u011fl\u0131k sigortac\u0131l\u0131\u011f\u0131nda oda\u011f\u0131n hastal\u0131k sonras\u0131nda giderleri kar\u015f\u0131lamaktan, sa\u011fl\u0131\u011f\u0131 koruyan ve riski daha erken a\u015famada y\u00f6neten bir yap\u0131ya do\u011fru kayd\u0131\u011f\u0131n\u0131 s\u00f6yledi. T\u00fcrkiye Sigorta\u2019n\u0131n 2025 sonunda sa\u011fl\u0131k bran\u015f\u0131nda yedinci s\u0131radan \u00fc\u00e7\u00fcnc\u00fcl\u00fc\u011fe y\u00fckseldi\u011fini belirten Buldu, Temmuz 2026 itibar\u0131yla sigortal\u0131 say\u0131s\u0131n\u0131n yakla\u015f\u0131k d\u00f6rt kat\u0131na \u00e7\u0131karak 1,2 milyona ula\u015ft\u0131\u011f\u0131n\u0131 ifade etti. \u201c81 ilde 6 bini a\u015fk\u0131n sa\u011fl\u0131k kurulu\u015fuyla hizmet verirken T\u00fcrkiye\u2019de sa\u011fl\u0131k sigortas\u0131 bulunan her yedi ki\u015fiden birine ula\u015f\u0131yoruz\u201d diyen Buldu, \u201cT\u00fcrkiye Sigorta olarak sa\u011fl\u0131k sigortac\u0131l\u0131\u011f\u0131nda oda\u011f\u0131m\u0131za yaln\u0131zca hastal\u0131k sonras\u0131n\u0131 de\u011fil, insanlar\u0131n daha uzun ve sa\u011fl\u0131kl\u0131 ya\u015famas\u0131n\u0131 destekleyen koruyucu ve \u00f6nleyici bir yakla\u015f\u0131m\u0131 al\u0131yoruz. Esnek \u00fcr\u00fcnlerimiz, dijital sa\u011fl\u0131k \u00e7\u00f6z\u00fcmlerimiz ve yapay zek\u00e2 destekli uygulamalar\u0131m\u0131zla bireyin ya\u015fam\u00a0d\u00f6ng\u00fcs\u00fcn\u00fcn her a\u015famas\u0131nda yan\u0131nda olmay\u0131 hedefliyoruz\u201d dedi.<\/p>\n

Sa\u011fl\u0131k poli\u00e7esi ihtiyaca g\u00f6re \u015fekilleniyor<\/strong><\/h4>\n

T\u00fcrkiye Sigorta, Esnek Sa\u011fl\u0131k Sigortas\u0131 ile m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131 ve b\u00fct\u00e7elerine g\u00f6re poli\u00e7elerini \u015fekillendirebildi\u011fi\u00a0bir yap\u0131 sunuyor. \u00dcr\u00fcnde network, limit ve teminatlar\u00a0se\u00e7ilebilirken\u00a0do\u011fum, di\u015f,\u00a0g\u00f6zl\u00fck, check-up ve yurt d\u0131\u015f\u0131 gibi ek se\u00e7enekler de poli\u00e7eye dahil edilebiliyor. Aile poli\u00e7elerinde her\u00a0birey i\u00e7in farkl\u0131 tercihler yap\u0131labiliyor. Uzun s\u00fcreli sigortal\u0131l\u0131\u011f\u0131 destekleyen \u00d6m\u00fcr Boyu Yenileme Garantisi ve Sadakat Paketi de bu yap\u0131 i\u00e7inde sunulan uygulamalar aras\u0131nda yer al\u0131yor.\u00a0Sa\u011fl\u0131k hizmetlerindeki maliyet y\u00f6netiminin hizmete eri\u015fimi k\u0131s\u0131tlamadan ele al\u0131nd\u0131\u011f\u0131n\u0131 belirten Buldu, dijital provizyon, otomasyon ve veri analiti\u011finin s\u00fcre\u00e7leri h\u0131zland\u0131rd\u0131\u011f\u0131n\u0131, bu sayede uzmanlar\u0131n daha karma\u015f\u0131k vakalara\u00a0yo\u011funla\u015fabildi\u011fini\u00a0ifade etti.<\/p>\n

T\u00fcrkiye Sigorta\u2019n\u0131n, yapay zek\u00e2y\u0131 sa\u011fl\u0131kta risk analizi, erken uyar\u0131, provizyon, suistimal tespiti ve\u00a0ki\u015fiselle\u015ftirilmi\u015f \u00e7\u00f6z\u00fcmlerde de kulland\u0131\u011f\u0131n\u0131 dile getiren Buldu, bu alandaki yakla\u015f\u0131m\u0131n insan uzmanl\u0131\u011f\u0131n\u0131 ikame etmek de\u011fil g\u00fc\u00e7lendirmek oldu\u011funu; hassas sa\u011fl\u0131k verilerinde KVKK, veri g\u00fcvenli\u011fi, siber g\u00fcvenlik ve insan denetiminin temel \u00f6ncelikler aras\u0131nda bulundu\u011funu belirtti.<\/p>\n

\u00d6m\u00fcr Boyu Yenileme Garantisi\u2019nde yeni d\u00f6nem<\/strong><\/h4>\n

Buldu, 1 Ocak 2026\u2019da y\u00fcr\u00fcrl\u00fc\u011fe giren yeni \u00d6m\u00fcr Boyu Yenileme Garantisi d\u00fczenlemesinin sa\u011fl\u0131k\u00a0sigortalar\u0131nda daha standart, \u015feffaf ve \u00f6ng\u00f6r\u00fclebilir bir yap\u0131y\u0131 destekledi\u011fini s\u00f6yledi.\u00a0Belirli ko\u015fullarda kazan\u0131lm\u0131\u015f \u00d6BYG hakk\u0131n\u0131n sigorta \u015firketi de\u011fi\u015fikli\u011finde korunabilmesi ve ge\u00e7i\u015f s\u00fcre\u00e7lerinin dijitalle\u015fmesi, sigortal\u0131lara daha fazla hareket alan\u0131 sa\u011fl\u0131yor. T\u00fcrkiye Sigorta\u2019n\u0131n bu\u00a0alandaki hedefinin yaln\u0131zca m\u00fc\u015fteri say\u0131s\u0131n\u0131 b\u00fcy\u00fctmek de\u011fil, uzun vadeli ve s\u00fcrd\u00fcr\u00fclebilir bir sa\u011fl\u0131k g\u00fcvencesi olu\u015fturmak oldu\u011fu vurguland\u0131.<\/p>\n

SGK emeklileri ve gen\u00e7ler i\u00e7in ayr\u0131 sa\u011fl\u0131k \u00e7\u00f6z\u00fcmleri<\/strong><\/h4>\n

T\u00fcrkiye Sigorta\u2019n\u0131n SGK emeklilerine y\u00f6nelik Tamamlay\u0131c\u0131 Sa\u011fl\u0131k Sigortas\u0131 kampanyas\u0131 31 Aral\u0131k\u00a02026\u2019ya kadar devam ediyor. Dijital emekli kart\u0131 bulunan SGK emeklilerine 70 ya\u015f\u0131na kadar\u00a0sigortalanma imk\u00e2n\u0131 sa\u011flan\u0131rken y\u00fczde 15 SGK emekli indirimi ve y\u00fczde 15 ho\u015f geldin indirimi sunuluyor. Birinci derece yak\u0131nlar i\u00e7in y\u00fczde 10 aile indirimi, pe\u015fin \u00f6demede y\u00fczde 10 ek indirim ve\u00a012 aya kadar vade farks\u0131z taksit se\u00e7ene\u011fi de kampanya kapsam\u0131nda yer al\u0131yor.\u00a0Gen\u00e7leri sa\u011fl\u0131k sigortas\u0131yla daha erken ya\u015flarda bulu\u015fturmay\u0131 hedefleyen \u015firket, 18-26 ya\u015f grubuna y\u00f6nelik Gen\u00e7 Tamamlay\u0131c\u0131 Sa\u011fl\u0131k \u00fcr\u00fcn\u00fcn\u00fc y\u0131ll\u0131k 4 bin 600 TL\u2019den ba\u015flayan fiyatlarla ve 12 aya kadar vade farks\u0131z taksit se\u00e7ene\u011fiyle sunuyor. Yeni Bireysel Emeklilik veya Otomatik Kat\u0131l\u0131m S\u00f6zle\u015fmesi olu\u015fturan ya da mevcut s\u00f6zle\u015fmesi bulunan gen\u00e7lere ise daha geni\u015f teminatlar i\u00e7eren Tamamlay\u0131c\u0131 Sa\u011fl\u0131k Sigortas\u0131 y\u0131ll\u0131k sabit 9 bin 900 TL fiyatla sunuluyor.<\/p>\n

Uzayan ya\u015fam s\u00fcresi<\/strong> sa\u011fl\u0131k sigortac\u0131l\u0131\u011f\u0131n\u0131 de\u011fi\u015ftiriyor<\/strong><\/h4>\n

Ya\u015fam s\u00fcresinin uzamas\u0131yla sa\u011fl\u0131k hizmetleri ve uzun s\u00fcreli bak\u0131m ihtiyac\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 belirten Buldu, sa\u011fl\u0131k, emeklilik ve bak\u0131m \u00e7\u00f6z\u00fcmlerinin bireyin ya\u015fam d\u00f6ng\u00fcs\u00fc boyunca birbirini tamamlamas\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki d\u00f6nemde daha fazla \u00f6nem kazanaca\u011f\u0131n\u0131 ifade etti.<\/p>\n

Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn, sigorta \u015firketlerinin hastal\u0131k sonras\u0131 tazminat \u00f6deyen yap\u0131lardan koruyucu ve \u00f6nleyici sa\u011fl\u0131k hizmetlerini de destekleyen sa\u011fl\u0131k partnerlerine d\u00f6n\u00fc\u015fmesini beraberinde getirdi\u011fini kaydetti. Buldu, spor ile sa\u011fl\u0131k yakla\u015f\u0131m\u0131 aras\u0131ndaki ba\u011f\u0131 ise, \u201cSporun da sa\u011fl\u0131kl\u0131 ve aktif bir ya\u015fam k\u00fclt\u00fcr\u00fcn\u00fcn en g\u00fc\u00e7l\u00fc unsurlar\u0131ndan biri oldu\u011funa inan\u0131yoruz. A Kad\u0131n Mill\u00ee Basketbol Tak\u0131m\u0131m\u0131z\u0131n m\u00fccadelesine destek verirken, sahadaki dayan\u0131kl\u0131l\u0131k ve disiplinin sa\u011fl\u0131kl\u0131 ya\u015fam hedefimizle g\u00fc\u00e7l\u00fc bir ortakl\u0131k ta\u015f\u0131d\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz\u201d s\u00f6zleriyle anlatt\u0131.<\/p>\n

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Elde etti\u011fimiz ba\u015far\u0131; do\u011fru<\/strong> stratejinin, disiplinli \u00e7al\u0131\u015fman\u0131n ve<\/strong> g\u00fc\u00e7l\u00fc tak\u0131m ruhunun bir sonucu<\/strong><\/h4>\n

T\u00fcrkiye Sigorta, ikinci \u00e7eyrek itibar\u0131yla 94,21 milyar TL prim \u00fcretimi ve y\u00fczde 15,1 pazar pay\u0131na ula\u015ft\u0131. \u015eirketin k\u00e2r\u0131 ayn\u0131 d\u00f6nemde 13,5 milyar TL seviyesinde ger\u00e7ekle\u015fti. Kasko bran\u015f\u0131nda ise 9,87 milyar TL prim \u00fcreten T\u00fcrkiye Sigorta\u2019n\u0131n pazar pay\u0131 y\u00fczde 12,1 oldu. \u015eirketin kaskodaki hasar\/prim oran\u0131 y\u00fczde 65,8 olarak ger\u00e7ekle\u015firken, sekt\u00f6r genelinde 81,9 milyar TL prim \u00fcretimine kar\u015f\u0131l\u0131k hasar\/prim oran\u0131 y\u00fczde 73,6 olarak kaydedildi. \u015eirketin 2026\u2019n\u0131n ikinci \u00e7eyre\u011findeki finansal ve teknik performans\u0131na ili\u015fkin verilerini de\u011ferlendiren T\u00fcrkiye Sigorta Oto, Tar\u0131m Sigortalar\u0131 ve Akt\u00fcerya Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Melike Nur \u00c7\u0131nar<\/strong>, \u201cElde etti\u011fimiz ba\u015far\u0131y\u0131; do\u011fru stratejinin, disiplinli \u00e7al\u0131\u015fman\u0131n, dayan\u0131kl\u0131l\u0131\u011f\u0131n ve g\u00fc\u00e7l\u00fc tak\u0131m ruhunun bir sonucu olarak g\u00f6r\u00fcyoruz. Sporda da ba\u015far\u0131y\u0131 getiren temel unsurlar\u0131n ayn\u0131 de\u011ferler oldu\u011funa inan\u0131yoruz\u201d dedi.<\/p>\n

Yapay zek\u00e2 hasar<\/strong> s\u00fcre\u00e7lerini y\u00fczde 30 k\u0131saltt\u0131<\/strong><\/h4>\n

T\u00fcrkiye Sigorta Bilgi Teknolojileri Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00c7i\u011fdem K\u0131l\u0131\u00e7<\/strong> da \u015firketin yapay zek\u00e2 ve dijital d\u00f6n\u00fc\u015f\u00fcm \u00e7al\u0131\u015fmalar\u0131n\u0131n geldi\u011fi noktaya ili\u015fkin bilgi verdi. T\u00fcrkiye Sigorta\u2019da Bilge, AI-K\u00dcP ve 50\u2019den fazla canl\u0131 yapay zek\u00e2 \u00e7\u00f6z\u00fcm\u00fc hasardan sa\u011fl\u0131\u011fa, hukuktan operasyona, fiyatlamadan risk ve suistimal tespitine kadar farkl\u0131 s\u00fcre\u00e7lerde kullan\u0131l\u0131yor. AI-K\u00dcP \u00fczerinde ise 17 yapay zek\u00e2 ajan\u0131 g\u00f6rev yap\u0131yor. Bu \u00e7al\u0131\u015fmalar sonucunda hasar s\u00fcre\u00e7lerinin y\u00fczde 30 k\u0131sald\u0131\u011f\u0131n\u0131 belirten K\u0131l\u0131\u00e7, \u015firketin bilgi sunan ve karar destekleyen sistemlerden, gerekli kontrol ve yetkilendirmeler alt\u0131nda i\u015flemleri u\u00e7tan uca tamamlayabilecek otonom sigortac\u0131l\u0131k modeline do\u011fru ilerlemeyi hedefledi\u011fini s\u00f6yledi. K\u0131l\u0131\u00e7, \u201cYapay zek\u00e2y\u0131 yaln\u0131zca kullanan de\u011fil, yapay zek\u00e2 ile \u00e7al\u0131\u015fan bir \u015firkete d\u00f6n\u00fc\u015f\u00fcyoruz\u201d diyerek, teknolojiyi daha h\u0131zl\u0131, ki\u015fiselle\u015ftirilmi\u015f ve s\u00fcrd\u00fcr\u00fclebilir bir m\u00fc\u015fteri deneyiminin temel unsurlar\u0131ndan biri olarak g\u00f6rd\u00fcklerini ifade etti.<\/p>\n

Bilge 14 milyon etkile\u015fime ula\u015ft\u0131<\/strong><\/h4>\n

T\u00fcrkiye Sigorta\u2019n\u0131n dijital asistan\u0131 Bilge, poli\u00e7e, hasar, sa\u011fl\u0131k provizyonu ve BES gibi alanlarda bilgi\u00a0vermenin yan\u0131 s\u0131ra i\u015flemleri de tamaml\u0131yor. Bug\u00fcne kadar 14 milyon etkile\u015fime ula\u015fan Bilge \u00fczerinden 1 milyonun \u00fczerinde entegre i\u015flem ger\u00e7ekle\u015ftirildi, 2 milyon ki\u015fisel ve proaktif hat\u0131rlatma yap\u0131ld\u0131. Etkile\u015fimlerin yakla\u015f\u0131k y\u00fczde 50\u2019si ise mesai saatleri d\u0131\u015f\u0131nda ger\u00e7ekle\u015fti.\u00a0K\u0131l\u0131\u00e7, \u201cBilge\u2019yi yaln\u0131zca bir dijital asistan de\u011fil, 7\/24 hizmet veren yeni nesil bir sigortac\u0131l\u0131k kanal\u0131 olarak konumluyoruz\u201d dedi.<\/p>\n

AURA\u2019da 11 afet t\u00fcr\u00fc ve<\/strong> yakla\u015f\u0131k 19 bin diri fay kayd\u0131<\/strong><\/h4>\n

T\u00fcrkiye Sigorta\u2019n\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm g\u00fcndeminin bir ba\u015fka aya\u011f\u0131n\u0131 \u00f6nleyici sigortac\u0131l\u0131k olu\u015fturuyor.\u00a0\u015eirket, hasar\u0131n ger\u00e7ekle\u015fmesinin ard\u0131ndan devreye giren geleneksel modelden riski \u00f6nceden anlayan ve y\u00f6neten bir yap\u0131ya ge\u00e7meyi hedefliyor.\u00a0Bu kapsamda kullan\u0131lan AURA platformunda 11 farkl\u0131 afet t\u00fcr\u00fc, T\u00fcrkiye genelindeki yakla\u015f\u0131k 19 bin\u00a0diri fay kayd\u0131, meteorolojik veriler ve koordinat bazl\u0131 risk skorlar\u0131 tek platformda bir araya getiriliyor. Sa\u011fl\u0131k ve underwriting s\u00fcre\u00e7lerinde de yapay zek\u00e2dan veri analizi, standardizasyon ve karar deste\u011fi amac\u0131yla yararlan\u0131l\u0131yor. Yapay zek\u00e2n\u0131n yayg\u0131n kullan\u0131m\u0131nda g\u00fcvenlik ve y\u00f6neti\u015fimin de \u00f6nemli oldu\u011funu belirten K\u0131l\u0131\u00e7,\u00a0\u00a0\u00e7al\u0131\u015fmalar\u0131n yapay zek\u00e2 y\u00f6neti\u015fimi, etik, g\u00fcvenlik ve insan denetimi \u00e7er\u00e7evesinde y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc s\u00f6yledi. T\u00fcrkiye Sigorta\u2019n\u0131n ISO\/IEC 42001 standard\u0131n\u0131 T\u00fcrkiye\u2019de alan ilk finans kurumu oldu\u011funu belirten K\u0131l\u0131\u00e7, bu \u00e7er\u00e7evede yapay zek\u00e2n\u0131n g\u00fcvenli, etik, \u015feffaf ve hesap verebilir bi\u00e7imde\u00a0y\u00f6netilmesini\u00a0kurumsal bir standart haline getirdiklerini ifade etti.<\/p>\n

Teklif s\u00fcre\u00e7leri y\u00fczde 90 h\u0131zland\u0131<\/strong><\/h4>\n

Dijital d\u00f6n\u00fc\u015f\u00fcm m\u00fc\u015fterilerin yan\u0131 s\u0131ra acenteler, saha ekipleri ve i\u015f ortaklar\u0131n\u0131 da kaps\u0131yor. Pusula Plus, Mobil Plus ve Saha360 bu yap\u0131n\u0131n farkl\u0131 temas noktalar\u0131n\u0131 olu\u015fturuyor.<\/p>\n

T\u00fcrkiye Sigorta, Pusula Plus ile teklif s\u00fcre\u00e7lerini y\u00fczde 90 h\u0131zland\u0131r\u0131rken y\u00fczde 99,99 sistem\u00a0s\u00fcreklili\u011fine ula\u015ft\u0131. Mobil Plus ise ayda 1,2 milyon tekil kullan\u0131c\u0131ya hizmet veriyor ve NPS\u2019te y\u00fczde 40 iyile\u015fme sa\u011fl\u0131yor.\u00a0\u015eirket GPU ve yapay zek\u00e2 altyap\u0131s\u0131, bulut teknolojileri, modern mimari, veri platformu, i\u015f s\u00fcreklili\u011fi ve dayan\u0131kl\u0131l\u0131k alanlar\u0131ndaki yat\u0131r\u0131mlar\u0131n\u0131 da s\u00fcrd\u00fcr\u00fcyor. Yeni nesil veri platformuyla yapay zek\u00e2n\u0131n yan\u0131 s\u0131ra ileri veri analiti\u011fine dayal\u0131 \u00e7\u00f6z\u00fcmlerin geli\u015ftirilmesi hedefleniyor.\u00a0K\u0131l\u0131\u00e7, teknoloji vizyonunu, \u201cGelece\u011fin teknolojide, ba\u015far\u0131n\u0131n ise bu teknolojiyi \u00e7evik, sorumlu ve etik\u00a0bir anlay\u0131\u015fla y\u00f6netmekte oldu\u011funu biliyoruz. Bu yakla\u015f\u0131mla teknolojinin g\u00fcc\u00fcn\u00fc insan oda\u011f\u0131nda\u00a0kullan\u0131yor, gelece\u011fin sigortac\u0131l\u0131\u011f\u0131n\u0131 bug\u00fcnden \u015fekillendiriyoruz\u201d s\u00f6zleriyle \u00f6zetledi.<\/p>\n

Basketbol sponsorlu\u011funda<\/strong> hat\u0131rlanma y\u00fczde 19\u2019a y\u00fckseldi<\/strong><\/h4>\n

T\u00fcrkiye Sigorta Kurumsal \u0130leti\u015fim ve Marka Y\u00f6netimi Direkt\u00f6r\u00fc Selda \u00c7aml\u0131bel \u00d6zkoyuncu<\/strong>, \u015firketin\u00a0spora deste\u011finin yaln\u0131zca sponsorluk ve g\u00f6r\u00fcn\u00fcrl\u00fck \u00fczerinden\u00a0\u015fekillenmedi\u011fini, sporun geli\u015fimine\u00a0katk\u0131 sa\u011flamay\u0131 hedefleyen uzun vadeli bir yakla\u015f\u0131m benimsediklerini s\u00f6yledi. T\u00fcrkiye Sigorta Basketbol S\u00fcper Ligi isim\u00a0sponsorlu\u011fuyla\u00a0ba\u015flayan s\u00fcrecin bug\u00fcn Mill\u00ee Basketbol Tak\u0131mlar\u0131 ana sponsorlu\u011fu ve T\u00fcrkiye Sigorta Basketbol Ligi isim sponsorlu\u011funu da kapsad\u0131\u011f\u0131n\u0131 belirten \u00c7aml\u0131bel, \u00f6zellikle Basketbol S\u00fcper Ligi isim sponsorlu\u011funun ba\u015flad\u0131\u011f\u0131 2021-2022 sezonundan bu yana basketbol ile T\u00fcrkiye Sigorta markas\u0131 aras\u0131nda g\u00fc\u00e7l\u00fc bir ba\u011f kurmay\u0131\u00a0hedeflediklerini ifade etti.<\/p>\n

\u015eirketin bu yakla\u015f\u0131m\u0131 sponsorluklar\u0131 ma\u00e7 g\u00fcn\u00fc g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn \u00f6tesine ta\u015f\u0131d\u0131. S\u00fcper Lig kul\u00fcpleri ve mill\u00ee tak\u0131m oyuncular\u0131yla ger\u00e7ekle\u015ftirilen Medya G\u00fcnleri kapsam\u0131nda reklam filmleri ve dijital i\u00e7erikler haz\u0131rlan\u0131rken, sporcular\u0131n hik\u00e2yeleri ve tak\u0131m ruhu ileti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131n bir par\u00e7as\u0131 haline getirildi. \u00c7aml\u0131bel\u2019in payla\u015ft\u0131\u011f\u0131 2026 ara\u015ft\u0131rmas\u0131na g\u00f6re T\u00fcrkiye Sigorta, Basketbol S\u00fcper Ligi sponsorlar\u0131 aras\u0131nda y\u00fczde 19 spontan hat\u0131rlanma oran\u0131yla ilk s\u0131rada yer ald\u0131. 2022\u2019de y\u00fczde 2-3 seviyesinde bulunan oran\u0131n d\u00f6rt y\u0131lda bu d\u00fczeye y\u00fckseldi\u011fi belirtilirken, ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n y\u00fczde 73\u2019\u00fc sponsorlu\u011fun T\u00fcrkiye Sigorta hakk\u0131ndaki g\u00f6r\u00fc\u015flerini olumlu etkiledi\u011fini bildirdi. \u201cSporu destekleyen \u015firket\u201d ve \u201cg\u00fcvenilir \u015firket\u201d alg\u0131lar\u0131 da ara\u015ft\u0131rmada \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar aras\u0131nda yer ald\u0131.<\/p>\n

Be\u015f \u015fehirde 3\u00d73 basketbol<\/strong> etkinlikleri d\u00fczenlendi<\/strong><\/h4>\n

T\u00fcrkiye Sigorta, basketbolu ma\u00e7lar\u0131n d\u0131\u015f\u0131na ta\u015f\u0131yan \u00e7al\u0131\u015fmalar kapsam\u0131nda 2026\u2019da Ankara, Trabzon, \u0130zmir, Mersin ve \u0130stanbul\u2019da 3\u00d73 Basketbol Etkinlikleri d\u00fczenledi. Etkinliklere ili\u015fkin ara\u015ft\u0131rmada genel be\u011feni oran\u0131 y\u00fczde 93 olurken, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 98\u2019i organizasyonlar\u0131n tekrar d\u00fczenlenmesini istedi. \u015eirket ayr\u0131ca depremzede ve \u00f6zel gereksinimli \u00e7ocuklar\u0131 \u0130stanbul\u2019da a\u011f\u0131rlayarak basketbol antrenmanlar\u0131 d\u00fczenledi. T\u00fcrkiye Sigorta\u2019n\u0131n spor deste\u011fi Ampute Mill\u00ee Futbol Tak\u0131m\u0131, Tekerlekli Sandalye Basketbol Mill\u00ee Tak\u0131m\u0131 ve bireysel para mill\u00ee sporcular\u0131 da kaps\u0131yor. \u201cEngel Tan\u0131mayanlar\u201d belgesel serisinde ise para mill\u00ee sporcular ile ampute mill\u00ee sporcular\u0131n sportif ba\u015far\u0131lar\u0131n\u0131n yan\u0131 s\u0131ra m\u00fccadeleleri ve ya\u015fam hik\u00e2yeleri geni\u015f kitlelere ta\u015f\u0131nd\u0131.<\/p>\n

\u00c7aml\u0131bel, T\u00fcrkiye Sigorta\u2019n\u0131n spora yakla\u015f\u0131m\u0131n\u0131, \u201cHedefimiz, sporu yaln\u0131zca destekleyen de\u011fil, sporun geli\u015fimine katk\u0131 sunan, spor k\u00fclt\u00fcr\u00fcn\u00fcn i\u00e7inde yer alan ve g\u00fcvence yakla\u015f\u0131m\u0131n\u0131 sporun de\u011ferleriyle bulu\u015fturan bir marka olmak. Bu nedenle basketbol bizim i\u00e7in bir sponsorluk hik\u00e2yesinden \u00e7ok, uzun soluklu bir yol arkada\u015fl\u0131\u011f\u0131\u201d s\u00f6zleriyle anlatt\u0131.<\/p>\n

\n

Tweet<\/a><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"

FIBA Kad\u0131nlar Basketbol D\u00fcnya Kupas\u0131\u2019nda, A Milli Kad\u0131n Basketbol Tak\u0131m\u0131\u2019n\u0131n heyecan\u0131na ortak olan T\u00fcrkiye Sigorta, d\u00fczenledi\u011fi bas\u0131n toplant\u0131s\u0131nda b\u00fcy\u00fcme performans\u0131ndan sa\u011fl\u0131k sigortac\u0131l\u0131\u011f\u0131na ve yapay zek\u00e2 yat\u0131r\u0131mlar\u0131na uzanan g\u00fcndemini de payla\u015ft\u0131. Son d\u00f6nemde sa\u011fl\u0131k sigortac\u0131l\u0131\u011f\u0131nda yapt\u0131\u011f\u0131 s\u0131\u00e7ramaya dikkat \u00e7eken \u015firket, Temmuz<\/p>\n","protected":false},"author":1,"featured_media":959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=958"}],"version-history":[{"count":0,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/media\/959"}],"wp:attachment":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}