{"id":991,"date":"2026-09-18T11:05:43","date_gmt":"2026-09-18T08:05:43","guid":{"rendered":"https:\/\/sigorta.nesiblog.com\/?p=991"},"modified":"2026-09-18T11:05:43","modified_gmt":"2026-09-18T08:05:43","slug":"ekonomiye-fayda-endeksinde-uc-sigorta-ve-emeklilik-markasi-yer-aldi","status":"publish","type":"post","link":"https:\/\/sigorta.nesiblog.com\/?p=991","title":{"rendered":"Ekonomiye Fayda Endeksi\u2019nde \u00fc\u00e7 sigorta ve emeklilik markas\u0131 yer ald\u0131"},"content":{"rendered":"

T\u00fcrkiye \u0130tibar Akademisi\u2019nin Bursa Teknik \u00dcniversitesi raport\u00f6rl\u00fc\u011f\u00fcnde haz\u0131rlad\u0131\u011f\u0131 Ekonomiye Fayda Endeksi 2026 sonu\u00e7lar\u0131nda Anadolu Hayat, Allianz ve T\u00fcrkiye Sigorta farkl\u0131 liglerde yer ald\u0131. Ara\u015ft\u0131rma, t\u00fcketicilerin markalara ili\u015fkin \u00fcr\u00fcn ve hizmet, y\u00f6netim ve sosyal fayda alg\u0131lar\u0131n\u0131 de\u011ferlendirdi.<\/strong><\/h4>\n

T\u00fcrkiye \u0130tibar Akademisi taraf\u0131ndan sekizinci kez ger\u00e7ekle\u015ftirilen Ekonomiye Fayda Endeksi (EFE) 2026\u2019n\u0131n sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Bursa Teknik \u00dcniversitesi raport\u00f6rl\u00fc\u011f\u00fcnde y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rmada markalar, t\u00fcketicilerin \u00fcr\u00fcn ve hizmet performans\u0131, y\u00f6netim performans\u0131 ve sosyal fayda alanlar\u0131ndaki de\u011ferlendirmelerine g\u00f6re Elmas, Platin ve Alt\u0131n liglerinde yer ald\u0131.<\/p>\n

Sigorta ve emeklilik alan\u0131nda Anadolu Hayat Elmas, Allianz Platin, T\u00fcrkiye Sigorta ise Alt\u0131n ligde yer ald\u0131. Ara\u015ft\u0131rma kapsam\u0131nda sigorta sekt\u00f6r\u00fcyle ili\u015fkili bankac\u0131l\u0131k, \u00f6zel hastane ve otomotiv sekt\u00f6rlerindeki markalar da de\u011ferlendirildi.<\/p>\n

Ara\u015ft\u0131rma 72 ilde 14 binden fazla ki\u015fiyle yap\u0131ld\u0131<\/strong><\/h4>\n

EFE 2026 kapsam\u0131nda 44 sekt\u00f6r incelendi. Ara\u015ft\u0131rman\u0131n saha \u00e7al\u0131\u015fmas\u0131, 17-31 A\u011fustos 2026 tarihlerinde bilgisayar destekli telefon g\u00f6r\u00fc\u015fmesi (CATI) y\u00f6ntemiyle 14 binden fazla ki\u015finin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirildi.<\/p>\n

T\u00fcrkiye \u0130statistik Kurumunun NUTS 2 s\u0131n\u0131fland\u0131rmas\u0131 esas al\u0131narak 26 b\u00f6lge ve 72 ilde y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmada, kat\u0131l\u0131mc\u0131lar\u0131n markalara ili\u015fkin hat\u0131rlatmas\u0131z sorulara verdikleri yan\u0131tlar akademisyenler taraf\u0131ndan analiz edildi. Marka derecelendirmeleri bu de\u011ferlendirmeler sonucunda olu\u015fturuldu.<\/p>\n

\u201cMarkaya \u00f6zel rapor sonucun nedenlerini anlat\u0131yor\u201d<\/strong><\/h4>\n

T\u00fcrkiye \u0130tibar Akademisi Ba\u015fkan\u0131 \u00d6z\u00fcm Acar,<\/strong> endeksin markalar\u0131n t\u00fcketici g\u00f6z\u00fcndeki konumunun yan\u0131 s\u0131ra bu alg\u0131y\u0131 olu\u015fturan unsurlar\u0131 da incelemeyi ama\u00e7lad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n

Acar, \u201cBir markan\u0131n hangi ligde yer ald\u0131\u011f\u0131 sonucu g\u00f6steriyor; markaya \u00f6zel rapor ise bu sonucun nedenlerini anlat\u0131yor\u201d dedi. Sigorta gibi g\u00fcvene dayal\u0131 sekt\u00f6rlerde t\u00fcketici alg\u0131s\u0131n\u0131n hangi unsurlarla olu\u015ftu\u011funu bilmenin \u00f6nemine dikkat \u00e7eken Acar, markaya \u00f6zel raporlar\u0131n \u00fcr\u00fcn ve hizmet, y\u00f6netim ve sosyal fayda alanlar\u0131ndaki g\u00fc\u00e7l\u00fc y\u00f6nleri ve geli\u015fim f\u0131rsatlar\u0131n\u0131 ortaya koydu\u011funu ifade etti.<\/p>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131n ileti\u015fim \u00e7al\u0131\u015fmalar\u0131nda kullan\u0131lmas\u0131 ve kamuoyuna duyurulmas\u0131, Ekonomiye Fayda Endeksi Raporu ve Ba\u015far\u0131 Tescil Belgesi kapsam\u0131nda sunulan bir y\u0131ll\u0131k kullan\u0131m hakk\u0131n\u0131n edinilmesine ba\u011fl\u0131 bulunuyor.<\/p>\n

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T\u00fcrkiye \u0130tibar Akademisi\u2019nin Bursa Teknik \u00dcniversitesi raport\u00f6rl\u00fc\u011f\u00fcnde haz\u0131rlad\u0131\u011f\u0131 Ekonomiye Fayda Endeksi 2026 sonu\u00e7lar\u0131nda Anadolu Hayat, Allianz ve T\u00fcrkiye Sigorta farkl\u0131 liglerde yer ald\u0131. Ara\u015ft\u0131rma, t\u00fcketicilerin markalara ili\u015fkin \u00fcr\u00fcn ve hizmet, y\u00f6netim ve sosyal fayda alg\u0131lar\u0131n\u0131 de\u011ferlendirdi. T\u00fcrkiye \u0130tibar Akademisi taraf\u0131ndan<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-991","post","type-post","status-publish","format-standard","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=991"}],"version-history":[{"count":0,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=\/wp\/v2\/posts\/991\/revisions"}],"wp:attachment":[{"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sigorta.nesiblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}